What Is DFY Hero 2.0?

Get 100+ Done-For-You websites without worrying about coding a line or the hosting service? Yes, I am talking about Cindy Donovan’s new product, but what Is DFY Hero 2.0?

If you asked yourself the same question, you’ve come to the right place. In this review, I will show you what’s inside and how it works, so you will get enough information to make up your mind. Before we go into DFY Hero 2.0, I like to tell you something.

I am not selling you this product to make commissions, so you won’t see me pitching how good it is without showing you the red flags I found.

This review is my approach to examine whether it is as good as it claims on the sales page. If yes, I am happy to try it. If no, I will stick with my favorite platform to build my own website.

Without further ado, let’s dive deep and get started!

Disclaimer: As the owner of Smileaffiliatesuccess.com, I have tracked down special deals for products, tools, and services mentioned herein. When you click my affiliate links on this page to make a purchase, I may get a small commission, and you will definitely get a great bargain. This is a win-win advantage for both of us.

What Is DFY Hero 2.0?

-Summary of DFY Hero 2.0-

Product Name: DFY Hero 2.0
Founders: Cindy Donovan
Product Type: A Done-For-You Website Builder
Price: Starter Membership $29.97 per month or Deluxe $47 per month
Rating: 50 / 100
Recommend: Yes and No

DFY Hero 2.0 is a Done-For-You website builder that helps you make beautiful & professional websites with a few clicks. You can create a website for any purpose, such as an ecom store, digital products, affiliate marketing business, list building, membership website, etc.

After doing my due diligence, I have some concerns. So, I won’t go one step to purchase this product to build my affiliate marketing websites. Let me explain clearly in this review, so you can be the judges yourself & make a better purchasing decision. Shall we?

Who Is The Creator?

Cindy Donovan. She has more than 14 years of experience in the internet marketing business, and she is the creator behind Covert Commissions, Traffic Ivy, and many more.

She worked with Soren Joransen and John Merrick back in 2015 when they launched Covert Commissions, but she left the company shortly after the product launched. In 2018, she bought back the product from the co-founders and added some powerful features to launch again, making it the current version that we see today.

Cindy does her best to help people succeed in making money online, and she isn’t like other scam artists that give you false claims and hypes. You can find more about her HERE.

What Is DFY Hero 2.0? - Cindy Donovan

Inside DFY Hero 2.0

Once you hand over your hard-earned $29.97 or $47 to join DFY Hero 2.0, you will get to the dashboard like the below screenshot. It’s easy to navigate inside the members’ area. The main menu is on the left, while the corresponding content is shown on the right.

What Is DFY Hero 2.0? - Members' Area

This product has tutorials, extra bonuses, upsells to help you create your professional-looking websites with a few clicks. Let me breakdown one by one.


The tutorials are designed to help you understand how to use the website builder to create your own, add your own domain name, use the sub-domain name, edit your website with Elementor editor, and set up your email autoresponder.

  • How To Build A New Site
  • How To Add A New User
  • How To Add A Custom Domain
  • How To Login To Your Account
  • How To Edit Your Websites Using Elementor
  • How To Create And Add Your Website Menu
  • How To Add Your Custom Domain Edited
  • Setting Up Email Sending Settings For DFY Hero 2.0


Here are extra bonuses that you will get:

  • Unlimited Commercial License: Allow you to sell your websites as a service
  • Eight Magic Methods: Eight extra training with 8-10 min video, a PDF guide, and a paint-by-numbers simple method
  • Pre-Installed Plugins: Every website you activate will come pre-installed with Cindy’s premium collection of WordPress plugins that usually sell for $17-97.


Besides the tutorials and bonuses, you will have more one-time-offers(AKA. upsells) to help you get a better experience with DFY Hero 2.0. Please keep in mind that all of those are optional, not mandatory.

  1. Agency Startup Kit $47: Allow you to create sub-accounts for your clients with extra advanced training videos and DFY promotional materials.
  2. Template Club $19.97 Per Month or $297 Lifetime: Get access to 10 extra new templates each month with sales & conversion boosters such as countdown timer, animated headlines, optin form builder, comparison chart maker, etc.
  3. Reseller Licenses $97: Sell DFY Hero 2.0 as your own product and keep 100% commissions

How Does It Work?

Step #1: Select

Log in to the dashboard and select the website template that suits your need in less than one minute. Once you find the perfect template, you can add your site address(URL), site title, and site language.

What Is DFY Hero 2.0? - STEP 01

Step #2: Customize

In the second step, you will use Elementor editor to customize your website, and it’s easy as drag-n-drop.

Step #3: That’s It!

Once all done, your website is ready to launch.

Who Is DFY Hero 2.0 For?

Experienced internet marketers who don’t have enough time to build their own websites from scratch. DFY Hero 2.0 is a good alternative to help you save more time so that you can focus on things that are more important.

I suggest beginners get basic knowledge or terminology of how to build a website first. Otherwise, you might get stuck often and get confused. Let me share my favorite website builder in one minute. Read on to find out more.

Ugly Truth About DFY Hero 2.0

TOP#1 Sub-Domain Websites?

Cindy said that you don’t have to purchase your own domain name and get her hosted subdomain system, meaning your website is under her control & it’s a potential risk.

Running an online business/website is like running a real business in our world. You cannot let someone get full control of your business. What if Cindy decides to shut down the platform and service one day? So will your online business…

If you get your own domain names, she welcomes you to connect them to her system and covers the hosting costs.

TOP#2 Upsells & Hidden Cost

If the front-end product is good enough, what is the need to purchase the latter upsells from Cindy?

What I don’t like the most is that she never mentions upsells on the sales page. If she does, I wouldn’t care that much.

This is an often-seen marketing strategy in the making-money-online industry. It makes me feel like the product creators are more into the money from our pockets, not to help us succeed online.

And Cindy said that you could use DFY Hero 2.0 for list building. In this case, you need the 3rd party autoresponder services to do email marketing. Normally, this service charges you $16+ per month, depending on the number of your subscribers.

TOP#3 Starter Membership Is Limited

The starter membership only allows you to create 20 websites, and you can only publish a maximum of 2 websites per calendar month. If you like to create 100+ websites and launch as many sites as you want, you need to purchase the Deluxe membership.

What I Liked About DFY Hero 2.0

TOP#1 An Easy-To-Use Website Builder

I must say it’s straightforward to create and edit your websites with DFY Hero 2.0, and it’s like a no-brainer. You don’t need lots of time learning all the coding or skills before using the site builder, and you can click a few buttons to launch your very first website and start adding quality content to your site.

TOP#2 An Extensive Template Library

I like all the beautiful and professional-looking website templates, which makes me really excited. Since we have pretty templates to create websites, we’ll have more time to focus on things that really matter. For example, the quality content!

TOP#3 A 30-Day Money-Back Guarantee

Cindy lets you try this product for 30 days. If you don’t like it or not happy for any reason, you can request a refund. It’s a relief that we still can take our hard-earned cash back.

I am not sure whether this money-back policy applies for the upsells, and you should do your online researchers on this before whipping out credit card purchasing.

Is DFY Hero 2.0 A Scam?

No, it’s not a scam at all since you get an easy-to-use website builder in return. However, when it comes to making money online, this product is only a tool, not an all-in-one solution. If you like to build an online business, I suggest you give Wealthy Affiliate a try.

It’s easy to tell that my site focuses on affiliate marketing, and I’ve managed to make my first commissions in less than one year. Thanks to Wealthy Affiliate, I learned every crucial element about running a successful affiliate marketing website and trying to monetize it step by step.

To be honest, there is no shortcut or hack to making money online, and the online income won’t fall on your lap overnight. It takes hard work, patience, and perseverance to see positive results. The more you are willing to put into your site, the more you stand to earn with it. If this is something you like to pursue for the rest of your life, feel free to check my all-time favorite platform right below.

Alternative Program(My Favorite)

I believe that you don’t need to join DFY Hero 2.0 when you can get all affiliate marketing at a $49 membership fee per month. An alternative I do recommend is Wealthy Affiliate(WA).

  1. Wealthy Affiliate is an affiliate marketing education platform that comes with training courses, powerful tools & features(one keyword research tool included), and the 24/7 support you need to maintain your affiliate marketing business.
  2. You don’t need to pay for the upsells provided to make the system complete. On Wealthy Affiliate, you will have the whole packages after you choose to become a premium or premium plus member.
  3. Wealthy Affiliate offers a 7-day FREE trial without credit card details required. If this is not your cup of tea after 7 days, you won’t lose a penny from your pocket. I will also be your personal coach & advisor for your online business, so see you very soon on the other side.
  4. There are many WA success stories on the internet, and I am sure you can find a lot with one simple Google search. I’ve handpicked the most inspiring ones in the next paragraph, so enjoy them.

>>>Try Wealthy Affiliate Before Bed<<<

Wealthy Affiliate Income Proof

Here are some most active members from Wealthy Affiliate. Each of them did succeed in generating a sustainable income to replace their 9-5 jobs. You are more than welcome to check their stories HERE.

I hope you enjoy this review and you are more than welcome to share ideas or leave your comments below. I will reply as soon as I can, thanks.


Matt is a 30ish guy who has a corporate job and chases the dream to become a digital nomad with a laptop lifestyle. He is passionate about making money online and will keep creating quality content to find his online success.

4 thoughts on “What Is DFY Hero 2.0?”

  1. Hi Matt, this is an excellent review! I have never heard about Cindy Donovan, but it doesn’t sound bad. She has definitely advantages, as I can read here.
    However, I like Wealthy Affiliate very much, and they include all the features, like a website builder, and a keyword research tool, and a complete training and support team. I prefer that, because I am not very technical, and need much help! Wealthy Affiliate is the platform to go for and to join! I recommend them to everyone who likes to start an online business in affiliate marketing and e-commerce. A website is a must nowadays, and with Wealthy Affiliate, we build rapidly a great website. I confirm every word you are saying! 🙂

    • Hi Sylvia,

      Thanks for stopping by and leaving your comment today. I hope you find it helpful. 🙂 Cindy’s DFY Hero 2.0 does provide some advantages, but I still prefer to build my website step by step & learn all the critical processes. In that case, I will have more understanding and more control of my online business. Don’t you think so?

      I am glad that you are also a Wealthy Affiliate member, and thanks for backing me up here. Sometimes, I feel like your comment or recommendation outweigh my whole product review. People tend to believe what others say or feedback instead of my well-written articles, but I don’t blame them because I am also one of them, haha…If you have any questions, don’t hesitate to drop me a line inside WA, I am more than happy to help you.


  2. Hey, Matt! Thanks for sharing this review of DFY Hero 2.0. Cindy Donovan’s site builder is a cool tool for making fast sites indeed. One thing I like about it is that it complete even without upsells, which is a rare thing on the market these days. Cindy is one of the rare vendors that is quite honest about her products and always delivers a good quality product. On the other hand, the fact that your sites are hosted on a sub-domain is not encouraging. I don’t like the idea of her or anyone else having control over my business. I would rather prefer to own my own sites. Do you know perhaps, can you move your DFY Hero website from the sub-domain to your own hosting and domain?

    • Hi Ivan,

      Yes, running an online business is like running a real business in the world, and it’s precarious to hand over the full control to someone else, right? It’s the same case here. Hosting your websites under Cindy or her teams’ control is quite risky too. As for the hosting, yes, you can have your own hosting service and connect it to Cindy’s system. I hope this solves your question. 🙂



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