Park Lane Jewelry Review

Park Lane Jewelry is one direct sales company that offers jewelry for 65 years of this writing. In my Park Lane Jewelry Review, I will tell you everything before you sign up with them.

First of all, I am sure you are doing your online researches well, and that’s probably the reason why you came across my website to know more about this MLM opportunity. Am I correct? This is the first step to filter out the online scams and protect our hard-earned money from the bad hands.

Secondly, I am not referring you to become my downline by this review. This is not my intent for this review. What I am sharing today is to reveal all my findings on Park Lane Jewelry to evaluate whether it suits my personality or not. You should be able to make your decision once you finish reading.

Ready to find out the secrets why Park Lane Jewelry can last for 65 years? Let’s go!

Disclaimer: As the owner of, I have tracked down special deals for products, tools, and services mentioned herein. When you click my affiliate links on this page to make a purchase, I may get a small commission, and you will definitely get a great bargain. This is a win-win advantage for both of us.

What is Park Lane Jewelry?

-Summary of Park Lane Jewelry-

Product Name: Park Lane Jewelry
Founders: founded by Arthur and Shirley LeVin in 1955
Product Type: Jewelry Multi-level marketing(MLM)
Price: Quick Starter Kit $99, Standard Kit $229, and Presidential Kit $639
Rating: 40 / 100
Recommend: No

Park Lane Jewelry is found by Arthur and Shirley LeVin in 1955, and Scott Levin is the current CEO. They want to make Park Lane Jewelry as the world’s leading direct sales jewelry party plan company and an American dream when they first built the company.

They are proudly offering high-quality jewelry with unconditional guarantee. As of this writing, Park Lane Jewelry runs business operations in 13 countries includes Australia, Canada, Germany, Greece, Ireland, Italy, Mexico, New Zealand, Puerto Rico, Scotland, Switzerland, United Kingdom, and of course United States!

What’s inside Park Lane Jewelry?

There are a good deal of beautiful jewelry from Park Lane, but I won’t cover every item here. I will only list out the main product lines or the items that I have interests in for my mothers, girl friends, or colleagues when their birthdays come. If you are men and want to promote jewelry, Park Lane also offers men accessories. So, they got you covered, don’t worry!

Product Lines

Here are the main product lines from Park Lane, I am sure you must have some pieces already, so it’s effortless for all distributors to sell Jewelry to their respective potential customers. Not many explanations or product descriptions needed for the promotion, the simple rule is that you wear Park Lane Jewelry to promote at your home parties!

  • Bracelets
  • Necklaces
  • Earrings
  • Rings
  • Watches
  • Mens: bracelets, rings, necklaces.
  • Monthly Specials

Besides the above product lines, Park Lane also provides collections below:

  • Fundraiser: 50% of all sales to your chosen charities, you make money and do charity simultaneously.
  • Host Reserve: The hotess collection for the season
  • Men’s Fashions: Special jewelry for men
  • Monthly Specials: The items of the month
  • Rich Rewards Club: Sell specific jewelry to get higher rewards
  • Wedding Collection: Jewelry for wedding

For details about all Park Lane jewelry, you may check their online catalog HERE or this page.

Do Park Lane Jewelry Products Work?

I don’t wear Park Lane jewelry myself, so I cannot give you my personal experience. My curiosity forced me to find out what real customers said about Park Lane Jewelry. Here are what I found online:

-The Positive-

-The Negative-

I believe both positive and negative comments are equally important to know Park Lane’s products and the service. You may use the above as a reference to evaluate this business opportunity.

How Does Park Lane Jewelry Work?

For any MLM, there are two ways to make money through the system.

  1. Sell products to make retail commissions.
  2. Recruit people to become your downlines and make group sales for extra rewards and bonuses.

Park Lane is no exception. Before we go directly for the compensation plan, let me talk about how you get started with Park Lane.

Getting Started

First of all, you can sign up to become one of the fashion directors or social stylists. Once done the whole process, you can purchase your starter kit from the below options to start your Park Lane journey.

  1. Quick Starter Kit $99: $500 worth of jewelry of your choice that best suits your aesthetic.
  2. Standard Kit $229: $1000 value
  3. Presidential Kit $639: $2500 value

The Compensation Plan

  • Retail Commissions: 30%-50% depending on your ranking. Higher the ranking, higher the commission rate.
  • Weekly GV Overrides: 5%-10% paid on group sales volume increment.
  • Monthly Overrides: When you reach Area Manager or above, you start earning monthly overrides. It’s 10% on sales volume made by your Fashion Directors & 6% made by Branch Directors and their group sales.
  • Monthly Recruiting Bonus: When you reach Division Manager with 10 quailed personal recruits, you earn a $500 bonus. For Senior Division Manager, it takes 20 quailed personal recruits for a $500. For Sales Vice President, it needs 30 new recruits.
  • Annual Bonus: If you are an Area Manager and the sales of your area reach $100,000, you start earning Annual Bonus. It’s an extra $2,000, $5,000 or $10,000 based on your total area sales.
  • Other Incentives: Mercedes car program, travel opportunities, etc.

For more details about the compensation plan, feel free to check HERE.

How Much Do You Need to Sell For Commissions?

To keep yourself eligible for commissions or extra bonuses, you need to have at least a $200 personal sales order or one new direct recruit. By achieving this, you can also earn overrides and bonuses the following month.

Park Lane Jewelry Ranking

There are seven levels in Park Lane Jewelry. You could start from a fashion director then climb the ranking ladder up to the top – Sales Vice President. Normally, higher the ranking, the more requirements needed to maintain your status.

  1. Fashion Director
  2. Branch Director
  3. Region Manager
  4. Area Manager
  5. Division Manager
  6. Sr. Division Manager
  7. Sales Vice President

Ugly Truth About Park Lane Jewelry

TOP#1 Not Transparent

I want to find the income disclosure from Park Lane for the exact number of every fashion director makes in a year, but there is nothing on their website, unfortunately.

This implies that Park Lane wants to hide the truth that almost everyone fails to generate nice and decent money through its compensation plan.

TOP#2 Parties, Parties, and Parties

To maximize your potential earning, Park Lane Jewelry encourages you hosting parties after parties. See HERE. Imagine after a long week work and you still need to host parties on weekends to demonstrate the jewelry to your family, friends, neighbors, or anyone who may come over. It’s loads of work!

For me, my house is where I want to relax and have peace in mind, so this is definitely not my thing.

TOP#3 Expensive Jewelry

Compared to Paparazzi Jewelry, $5 for every piece, the prices of Park Lane is way too high for some certain types of products. Considering some negative comments about the quality issues, I will not throw my money to buy Park Lane Jewelry!

What I Liked About Park Lane Jewelry

TOP#1 A Simple Compensation Plan

When you look closer the compensation plan, it’s easy to find out that Park Lane Jewelry emphasizes on the sales instead of recruitment, recruitment, and recruitment. So, if you like Park Lane Jewelry very much, I am happy for you because you are able to make a great deal of commissions by selling things you LOVE.

TOP#2 Low Cost to Start

Will you say that $39 to start an opportunity of making yourself some extra money expensive? I will say NO, and I am pretty sure that you will say NO too.

Compared to other MLMs that need your $1000 for a start, Park Lane Jewelry does provide a low-cost way to start a new business opportunity for everyone.

TOP#3 A Replicate Website

For every member who joins Park Lane Jewelry, they will offer you a personal but replicate website to generate online sales. I think the internet is the future of any business, so it’s great to see Park Lane catches the last train.

Building a website to generate sales isn’t easy, you need to know how to do SEO right and do your keyword researches well for your content. Not to mention to find a platform for your website hosting and purchase your domain name, but I am glad this platform does ALL for me.

Who Is Park Lane Jewelry For?

Women that love wearing jewelry and can’t wait another second to share with anyone around.

If you also like the jewelry from Park Lane and host home parties for as many people as possible, you must go for a try. It’s highly possible to generate good money with something you have passion.

For me, not wearing jewelry, I am not that into Park Lane Jewelry business, so I definitely go for another alternative to make money online. I will let you know my way in ONE minute.

Can You Make Money Selling Park Lane Jewelry?

Yes, there should be someone who make good money with Park Lane Jewelry while the majority fail. Otherwise, I don’t think it can last for 65 years and still run business operations in 13 countries worldwide.

Is Park Lane Jewelry A Scam?

No, Park Lane is not a scam at all. Although there are no income disclosure from the official website to know the averaged annual income made by a fashion director, we still can’t say it’s a scam.

Park Lane offers many pieces of jewelry and accessories for everyone to make sales for commissions and extra bonuses, and you might make money with them if you love the products and can’t wait to share with anyone around you. Remember, your passion for Park Lane Jewelry or anything else will overcome the obstacles on your way to success!

Before you join Park Lane Jewelry, I hope you read this review carefully, especially for the THREE things I loathe. For every decision you make to make money with Park Lane Jewelry, you need to think twice and be responsible for it. For me, I won’t choose Park Lane because my alternative way to make money online is way more lucrative.

My Alternative Way to Make Money Online

My alternative way to make money online is through Affiliate Marketing instead of promoting Park Lane Jewelry in person. Try to imagine you sell Park Lane Jewelry to your friends, family, or anyone you know, don’t you feel embarrassed or nervous? I feel blush when I only imagine the scene, and they might avoid you ever since.

Doing affiliate marketing will save you from that:

  • You don’t even need to buy any physical or digital products and sell them to someone face to face.
  • You also don’t need to convince people to join you as your downlines to build a team.
  • You are not restricted to only promote Park Lane Jewelry products. You can promote anything you like!

You can create a website, YouTube channel, or Facebook/Instagram with quality content that makes your target audience trust you then purchase through your affiliate links. If they do purchase, you earn commissions. Simple as that!

The Process of Affiliate Marketing

The platform I am using is Wealthy Affiliate. The reasons are the WA training courses, LIVE training sessions every Friday night, 24/7 SiteSupport, and the world-famous/awards-winning WA community!

For more details or top secrets about Wealthy Affiliate, you could check my full review below.

>>>Try Wealthy Affiliate Before Bed<<<

Wealthy Affiliate Income Proof

Here are some of the most active members from Wealthy Affiliate. Each of them did succeed in generating a sustainable income to replace their 9-5 jobs. You are more than welcome to check their stories HERE.

I hope you enjoy this review and you are more than welcome to share ideas or leave your comments below. I will reply as soon as I can, thanks.


Matt is a 30ish guy who has a corporate job and chases the dream to become a digital nomad with a laptop lifestyle. He is passionate about making money online and will keep creating quality content to find his online success.

2 thoughts on “Park Lane Jewelry Review”

  1. Hi Matt,

    In these days of Coronavirus, hosting home parties is not practical (or possible, depending on the current lockdown rules in your location).

    Therefore, the Internet is the best way of getting people interested. However, the problem with those replicated websites is that the search engines do not like them and don’t return them high in the rankings. That means you have to pay money to get reasonable traffic to them.

    The only real way to do this, then, without shelling out lots of money, is to have your own website, on your own domain, and add good quality content focused on jewellery matters – which is quite a lot of work and will take some time.

    The traditional means of promoting MLM businesses through home parties is, I think, over, which will force people to be more creative in the way they promote them.



    • Hi Martin,

      Yes, the internet is where we should put our attention on, and it’s sad to see that Park Lane focuses on face-to-face selling & hosting home parties. You are also correct about the duplicate website that will get punished by all search engines with bottom ranking, so you might need to run paid ads to drive traffic, which costs hundreds or even thousands.
      If people need a real online business, Wealthy Affiliate is one of the top affiliate marketing program that could help them in the right direction. I am sure that you also agree with me on this. 🙂



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