Is SEO That Works Worth It?

Found an online SEO training course, but you wondered, “Is SEO That Works Worth It?” If yes, you’ve come to the right place. 

In my SEO That Works review, I will walk you through the below topics to make up your mind. If you think it’s not for you, I also share my alternative at the end of this review so that you can get some value today. 🙂

  • What Is SEO That Works?
  • Who Is Brian Dean?
  • SEO That Works Training 
  • How Much Is SEO That Works?
  • SEO That Works Pros & Cons
  • Is SEO That Works Worth It?
  • Is SEO That Works A Scam?

Without further ado, let’s get started.

Disclaimer: As the owner of, I have tracked down special deals for products, tools, and services mentioned herein. When you click my affiliate links on this page to make a purchase, I may get a small commission, and you will definitely get a great bargain. This is a win-win advantage for both of us.

What Is SEO That Works?

-Summary of SEO That Works-

Product Name: SEO That Works(STW)
Founders: Brian Dean
Product Type: SEO training course
Price: $97-$397 per month
Recommend: Yes!

SEO That Works is an online SEO training course that teaches you to get higher rankings and traffic with a step-by-step blueprint. So far, it’s the 4th version with 4,000+ students in 51 countries. Many STW students turned to become SEO experts down the road, and you can be one of them!

The founder behind SEO That Works is Brain Dean, a recognized SEO expert who is featured in many major media outlets. He is one of the best in the SEO world, and he also runs an agency that helps businesses rank even in boring niches with his technique. 

The enrollment is closed now, and he is updating with more latest & proven-to-work SEO techniques. You can join his waiting list and get notifications once it opens to the public. Let me share details right below to help you make better decisions.

Who Is Brian Dean?

Brian Dean is an SEO expert and founder of Backlinko, one of the most popular digital marketing resources online (5M+ readers.) If you ever do online research for SEO, you have probably heard of him already. Try to search for “On-page SEO” or “Link Building.” on Google, so you will know what I am talking about.

Brian’s work has been featured in Inc, Fast Company, Success Magazine, Forbes, Fox News, HuffPost, TechCrunch, and dozens more major media outlets. 

Before purchasing his course, you may check his YouTube channel to know him better. If you like him, you can go one step further by trying SEO That Works! 

As of this writing, he gets 487k subscribers and valuable videos teaching you SEO, keyword research, driving more traffic, etc. 

SEO That Works Training 

There are five training modules in SEO That Works 4.0, which center on creating power pages that attract people to link to them or share them. Let’s see what’s inside each module:

Module 00: Introduction 

Brain first talks about three common SEO mistakes that everyone makes, so you won’t get hold of succeeding online. Those three mistakes are:

  1. Focusing on fresh and quality content
  2. Concentrating on long-tail keywords
  3. Not proactively building web links

He also explained what’s working now in the SEO world and described The New World of Search Engine Optimization.

? Pro tip: How To Do Keyword Research With Jaaxy?

Module 01: Fast Track SEO Success

Module 01 teaches you how to rank your websites on Google’s page one in a short time, no matter new websites or old.

The first lesson introduces what he calls “Linkreators.” How he created a page that people love to link to and share. This is how he gets influencer bloggers and journalists to share his content with their audience. 

Module 02: How To Publish Content That Attracts Links, Traffic, And Customers

Brian teaches you how to create power pages that you can leverage for backlinks and targeted traffic again and again. Check this power page that Brain made as an example, which many bloggers and major media share.

He also shares seven content types that he used to build links and drive traffic and a step-by-step system to create viral infographics. Brain calls those “Share Triggers” that encourage people to share your content. 

There are some elements to creating Share Triggers such as utility, content length, memory glue, positive emotions, social currency, storytelling, etc.

Module 03: How To Promote Your Content And Get Backlinks From Authority Sites

Module 03 shows you how to create effective content, such as link building and content promotion strategies. Brian uses the same techniques to rank his websites on Google’s page 01.

You will learn Brian’s email pitches and apply them to your email marketing strategies. He emphasizes quality over quantity. Build a relationship first, connect to them on social media, and share their pages & comment on their posts to get a chance they are willing to hear you out.

? Pro tip: How To Start An Email List?

Module 04: SEO Energizers

In the last module, Brain shows you advanced on and off-page SEO techniques that get results.

The Wet Clay Link Building is one of the best techniques Brain shares to get link-building opportunities emailed to your inbox every day. So, you know how to double your on-page SEO effectiveness. 

He also shares the CTR Magnet Method that drives more search engine traffic to your websites within days.

? Pro tip: How To Do On-Page SEO?

How Much Is SEO That Works?

There are three payment options with SEO That Works. Each plan comes with different content and features. However, the prices go up after each revision of the course.

  1. SEO That Works Standard: $97 per month
  2. SEO That Works Advanced: $197 per month
  3. SEO That Works Complete: $397 per month

Who Is SEO That Works Best For?

SEO That Works is best for those who want to learn SEO, which is a good source for:

  • Online marketers
  • Small business owners
  • E-commerce site owners
  • Bloggers/Freelancer/Influencers
  • Affiliate Marketers

However, if you cannot write or cannot spend time implementing the techniques you learn on your website, this is useless to you and you will feel disappointed after enrollment. 

Ugly Truth About SEO That Works

TOP#1 It’s Closed At The Moment

If you can’t wait to join SEO That Works, sorry, it’s closed for enrollment. 

Brian is doing some updates for the training content, and he will re-open the course later this year. You can join his waiting list and get notifications once it’s open to the public again. 

TOP#2 Very Expensive

Let’s calculate the total cost of joining SEO That Works. 

  1. Standard: $97 per month, so $97*12=$1,164
  2. Advanced: $197 per month, so $197*12=$2,364
  3. Complete: $397 per month, so $397*12=$4,764

No matter which plans you go with, the total cost of one year is quite high for people who are tight on budget.

I never pay 1k for an online training course because I cannot afford it. But, I managed to find this platform to learn everything about SEO for my affiliate marketing websites.

What I Liked About SEO That Works

TOP#1 Brian Dean Is The Top SEO Expert!

Brian is the top SEO expert. Forbes recently profiled him and called him a “recognized SEO expert.” 

His website or articles rank on page 1 of Google Search for some super competitive keywords and outrank hundreds of SEO companies. So, you know how good he is at SEO.

TOP#2 A 30-Day Money-Back Guarantee

If you are not satisfied, you can request a refund within 30 days of purchase. You can try it for a whole month to know whether it suits you or not. It shows Brian has confidence in his training course, so it’s risk-free.

Is SEO That Works Worth It?

It depends. If you are a website owner and have a deep pocket, it is worth it. If you are just starting an online business and short of budget, it is NOT.

People usually ignore the cost of joining an online training course. If the price is high, then it’s hard to recoup the investment, let alone make profits.

If you pay $4,764 for the complete plan for one year, would you have the confidence to earn the same money back from your online business? 

Is SEO That Works A Scam?

No, SEO That Works is NOT a scam. It’s a good & quality SEO training course for anyone who likes to get higher rankings and more traffic. 

Brain teaches you his techniques to help you get ranked faster, and many students get positive results. If you like to follow SEO That Works, I don’t see any harm in trying it.

Like SEO That Works, doing good SEO on my affiliate marketing website does help me get higher rankings and more traffic. If you don’t know about affiliate marketing, let me explain.

Affiliate marketing allows you to promote others’ products without creating your own so that you won’t have a stockpiling issue like any MLM business. (Nu Skin, Park Lane Jewelry, or Modere)

You can write reviews for products that meet your expectations and are helpful for other affiliate marketers. By implementing good SEO & keyword research, you can rank your articles higher on the SERP so that people can land on your site ahead of others.

They may purchase the products through your affiliate links if they like your sharing. Here come your earning potentials.

Affiliate Marketing Process

I know I’ve made the process sound easier than done, but it takes a lot of hard work, time, and patience to see positive results. 

The online income won’t fall on your lap without doing anything on your side. The more you are willing to put into your site, the more you stand to earn with it.

If you want to escape the rat race and kiss your boss goodbye, feel free to check my alternative to make money online right below.

Alternative Program(My Favorite)

You can get all affiliate marketing at a $49 membership fee per month or $495 per year. An alternative I do recommend is Wealthy Affiliate(WA).

  1. When you are doing your training courses, you get to know Kyle & Carson, the founders of Wealthy Affiliate. They are both down-to-earth guys that make WA always over-deliver and under-promise.
  2. Wealthy Affiliate is an affiliate marketing education platform with training courses, powerful tools & features(one keyword research tool included), and the 24/7 support you need to maintain your affiliate marketing business.
  3. Wealthy Affiliate offers a 7-day FREE trial without the credit card details required. If this is not your cup of tea after seven days, you won’t lose a penny from your pocket. I will also be your coach & advisor for your online business, so see you very soon on the other side.
  4. There are many WA success stories on the internet, and I am sure you can find a lot with one simple Google search. I’ve handpicked the most inspiring ones in this article, so enjoy them & get inspired today! 🙂

You are more than welcome to check my full Wealthy Affiliate review HERE, or click the button right below to start your online journey with us.

I hope you enjoy this review, and you are more than welcome to share ideas or leave your comments below. I will reply as soon as I can. Thanks.

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Is SEO That Works Worth It?Is SEO That Works Worth It?

Matt is a 30ish guy who has a corporate job and chases the dream to become a digital nomad with a laptop lifestyle. He is passionate about making money online and will keep creating quality content to find his online success.

8 thoughts on “Is SEO That Works Worth It?”

  1. Hey Matt, great article on IS SEO THAT WORKS WORTH IT…
    I had not heard of Brian Dean before, although I have watched a few YouTube videos on SEO techniques. Wow, yeah way too pricey for me, although it looks like the training is incredible. I am still a neophyte in the affiliate marketing space so it would likely be a waste of my money at this point.
    I think for those more advanced, perhaps it is a good investment.
    I appreciate the detail you provide here, it really is quite complete.

    • Hi William,

      Thanks for the comment. I hope you enjoy this review. I write reviews to help people find the perfect platform that suits them the best, and I love to see them succeed online. Affiliate marketing beginners ignore the cost of joining any online training platform. If the price is too high, it will become challenging to recoup the investment, let alone make profits. I am sure you understand this concept.

      For me, it’s not wise to join a high-ticket product when you first start trying to make money online. It’s better to try an affordable platform to learn everything you need to build an affiliate marketing business, and that’s why I only recommend Wealthy Affiliate for all levels.


  2. Hi Matt,
    I had not yet heard of Brian Dean, but I will check out his YouTube channel as see what his style is. Honestly, I must admit that I do get a lot of SEO training from your #1 Recommendation Wealthy Affiliate, of which I am also a member. And occasionally I will browse some Neil Patel articles as well.

    SEO is an ongoing learning process because it is always changing. And anyone in the online marketing business knows the value of keeping SEO skills sharp. Thank you for this informative article, and for introducing me to Brian Dean.

    • Hi Chas,

      Thanks for the comment. I hope it helps you well. 🙂 Yes indeed, SEO keeps changing and affiliate marketing website owners must learn the latest strategies for their websites. Otherwise, they will get lower rankings. Hence, the fewer chances to monetize their websites.

      I love to connect to other WA members here on my website, which motivates me to go further. If you have any questions and think I can help, don’t hesitate to leave me comments or send private messages to me inside the WA platform. I am always happy to support you.


  3. Thank you for a great review.
    I have looked a lot at Brian’s work and I am always able to get the best value from his YouTube and website so I am glad he has such a training which is good quality as you have exposed it.

  4. Hey Matt. Thanks for this great review. Undoubtedly, Brian Dean is an SEO expert that can teach great stuff. I do watch his YouTube videos and he really provides a big value. I wasn’t aware of his SEO That Works program. I am 100% sure it will bring value to its students. Mainly the importance of backlinks and writing content that engages. On the other hand, the price tag is indeed just too high. Especially for starters, almost $1200/ year (the cheapest version) is too much. Therefore your recommendation is a much better option and I would definitely recommend it to everyone starting out online. Cheers

    • Hi Julius,

      Thanks for stopping by and leaving your comment. I hope this review helps you well. 🙂 Yes, Brain provides excellent stuff on his blog and YouTube channel. He also created an SEO training program to help people, although the price tag is so expensive that I cannot afford it.

      If you are a beginner, I suggest you join Wealthy Affiliate, a much more affordable option. It taught me everything I need to build an affiliate marketing business. I’ve leveraged it to make a stable online income, and I am sure everyone can make it too.



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