Is Optavia A Scam?

You probably try to read all the reviews of Optavia to decide whether you join its business opportunity and lose weight at the same time. But, you keep wondering “Is Optavia A Scam?”

The total U.S. weight loss market grew from $69.8 billion to $72.7 billion in 2019. I guess you also know this, and that’s why you came across my website and landed on this article, right?

First of all, I am not associated with Optavia, so you won’t see me selling you any Optavia meal replacements in this article. I would only share my findings from its business opportunity and the compensation plan.

Second, I understand that you are doing your researches well since there are tons of scams or pyramid schemes on the internet. Doing researches for the products or programs you are about to purchase is the first step to avoid being scammed. You deserve a big HUG on this.

Let’s read more details further down.

Disclaimer: As the owner of, I have tracked down special deals for products, tools, and services mentioned herein. When you click my affiliate links on this page to make a purchase, I may get a small commission, and you will definitely get a great bargain. This is a win-win advantage for both of us.

What is Optavia?

-Summary of Optavia-

Product Name: Optavia
Founders: founded by Wayne Scott Andersen in 2002
Product Type: Weight loss & Health MLM
Price: $199 to start + $99 a yearly renewal fee
Rating: 20 / 100
Recommend: No

Wayne Scott Andersen founded Take Shape For Life in 2002, and he renamed to Optavia from July 2017 with new “clean label” food products. Both Take Shape For Life & Optavia is subsidiaries under the mother company – Medifast that runs business since 1980.

Optavia sells meal replacements to control people’s weight issues and they cost $333-$448 per month. By the end of 2017, Optavia’s revenue resulted in the ninth consecutive quarter of growth with a total number of 16,700 active earning coaches. Besides the USA market, Optavia expanded to Singapore and Hong Kong in the first half of 2019.

For other similar MLMs that offer weight-control products, you may check my review of Beachbody, Now LifeStyle or It Works!

What’s inside Optavia?

Besides the world-famous meal replacements from Optavia, it also has a coach & community system that helps you succeed in fighting fat and transform you with good habits of health. Let’s see what Optavia has to offer:

Product Lines

Optavia has different programs that suit your needs. You can either choose the 5&1 program, 4&2&1 program, or 3&3 program that mostly include the below items. It’s similar to another weight loss program like Herbalife, so I don’t see many surprises from Optavia by its product lines.

  • Bars
  • Shakes
  • Brownies
  • Chip Cookie
  • Smashed Potatoes
  • Pancakes
  • Cereals

Health Coach

The way to lose weight and get it under control is a lonely journey, and Optavia knows it. You can find an Optavia coach that accompany you to guide you on the right track, but they are not REAL coaches.

The term “coach” of Optavia is what they call their independent distributors. Your health coach means the one who enrolls you into Optavia, aka your sponsor or your upline. Be aware of this before you join Optavia!

Habits of Health

Optavia knows that there are no quick solutions when it comes to controlling your weight, so they created a “Habits of Health” system that helps you change your eating habits and maintain a better lifestyle for long-term health.

Optavia Community

Alongside your coach, Optavia is where the supports are. It provides many forms of supports including live and recorded conference calls, nutrition support, client-focused groups, online help, etc.

Once you succeed for your body transformation(lose weights), you will become an inspiration to other newbies.

The world-class friendly community I am engaging in is THIS ONE!


Fueling is the term Optavia calls its meal replacements, and you’ll choose from more than 60 fuelings that are essential for burning fat and losing weight.

Each Fueling contains high-quality protein that retains lean muscle mass and probiotic cultures that support digestive health. You could check HERE for every item of Optavia fuelings.

Do Optavia Products Work?

I am NOT using any Optavia meal products, so I cannot give you my firsthand experience. Exercising constantly or working out at the gym frequently are the ways I preferred instead of taking meal replacements. Here are what I found on its consumer affair page:

-The Positive(This could be done by its independent coaches across the U.S.A!)-

-The Negative(This might be someone didn’t succeed making money by Optavia)-

No matter whether you join to be a coach or simply buy meal replacements for yourself, both positive and negative comments are equally important to make us understand clearly about Optavia products.

How Does Optavia Work?

In any MLMs, they are mainly two ways to make money that includes:

  1. Sell Optavia products to earn retail commissions
  2. Recruit people to join the same system and make group sales for extra bonuses

But, you won’t expect exactly the same from Optavia’s compensation plan and it’s quite unique in the MLM industry. Before we go directly to the compensation plan, I would like to talk about how you get started with Optavia.

Getting Started

To become one Health Coach, you need to talk to your coach so that they can refer you to be one of them. Second, you need to pick one Optavia Business Kit $199 that offers you everything you need to promote your own coaching business. The last, participate in Optavia’s supportive community and follow its proven system for success.

The Compensation Plan

Here comes the compensation plan – the most important part of this article! There are three ways to make money with Optavia, and you don’t get paid by selling products or recruiting people.

-Client Acquisition and Support-

You earn a 15% commission from all the orders placed by your level-1 clients. There is also an additional 3% certification bonus if you become certified with Optavia and offer a higher level of service to their Clients via the knowledge gained through Certification. Besides, you are rewarded for greater earning opportunities as more orders are generated by your personal clients, and Client Support Bonuses are paid as below.

-Coach Sponsoring and Team Building-

Assist Bonuses: If you help a new personally sponsored coach in earning his/her client acquisition bonus, you will be paid a $100 Assist Bonus.

Team Growth Bonuses: When you reach senior coach level or higher, you will be eligible to earn team growth bonuses from the sales made under you. For example, you are a senior coach, you can earn 4% of all coaches under you. If you are a manager, you can earn 6% from your coaches and 2% from your senior coaches.

-Leadership Development-

Leaders play an important role in communicating, training, supporting, shaping, building, defining, and living the mission of Optavia. The Executive Director Generation Bonuses are rewarded to the regional director level or higher for developing other executive directors within their organizations.

For more details about the compensation plan, feel free to check the official 20-page document HERE or watch the below YouTube video:

What I Liked About Optavia

TOP#1 A Better Compensation Plan

Just like what I mentioned previously, you get paid by the orders placed by your level-1 clients and don’t get paid by recruiting people into the system.

It’s less focusing on recruitment & more focusing on guiding others to lose weight by using the products. If you read most of my MLM reviews, it would easy to find out the majority emphasizes the importance of recruitment. I’m glad we find Optavia is the black sheep in the MLM industry!

TOP#2 30-days Refund Policy

Optavia offers you a 30-days period to request a refund If you are not 100% satisfied with your order for any reason.

Not everyone likes the taste of meal replacements, so this does offer customers confidence to purchase their products for a try. Once they find that they cannot get used to the taste, they still have a chance for a refund.

PS. Optavia will minus off the shipping and handling fees from your refund. Don’t panic when you see the numbers not matched with the price you paid.

Ugly Truth About Optavia

TOP#1 Low Income Potential

Let’s see the income disclosure in 2018. Ask yourself, will you quit your daily job when you only make less than $1,000 in one year? 30.6% of all Optavia coaches didn’t make any income in 2018, and 37.57% made less than $1,000.

Imagine you spent 15-21 months with Optavia, but you only made such a few incomes in one year. Will you quit?

While the majority failed to make a nice income, 3% of all Optavia coaches made more than $50,000 in 2018. We cannot ignore this truth that there was indeed someone who succeeds in making money through Optavia’s business opportunity.

TOP#2 Expensive Products & Taste Not Good

A meal replacement costs from $333-$448 per month! Excuse me?

Personally, I believe the cost per month equals to a one-year gym membership. If you go to the gym constantly and do your work-out to keep fit, there would be no need to take meal replacement to control your weight.

We all know that a healthy & clean diet and exercise regularly are the answers to keep your body fit, but people tend to choose to take meal replacements as an easier way on this.

Besides, customers mentioned the taste of Optavia’s meal replacements taste weird and they cannot eat or drink with peace in mind. They just felt yucky about the taste.

TOP#3 Not Really A Coach

If you are attracted by the Health Coach system from Optavia, I am sorry to tell you that they are not the REAL coaches. They are simply a better way to describe your upline or your sponsor.

So, before you join Optavia, you need to consider whether you do need a real coach to help you go through your weight-loss challenge. Otherwise, you might feel deceived by the term of “Health Coach”.

Who Is Optavia For?

People who like to lose weight and make money by referring others into the same system simultaneously. If you are like this, there is no harm to try Optavia.

But, if you are like me, always keep fit, I don’t think Optavia will be a good choice to make extra money in your pocket. To be honest, people like to see the real example of you using Optavia’s meal replacements to control your weight.

So, if you don’t have the losing-weight personal experience by Optavia, it just gets less persuasive to convince the potential customers.

Can You Make Money Selling Optavia?

Yes, scroll/slide up to see Optavia 2018 income disclosure! There is 3% of all health coaches who made more than $50,000 in one year. So, you definitely can make money with Optavia.

While there are some coaches who made a decent income in 2018, we cannot ignore that the majority of Optavia coaches failed to make enough income through the system.

Is Optavia A Scam?

Based on my findings, Optavia is not a scam at all. Because they provide real meal replacements to people who want to solve the weight-control issues and there are around 3% of health coaches who got a nice income in 2018.

But, it won’t be my first choice when it comes to the opportunities for making money. I will go for my alternative way to make money online:

My Alternative Way to Make Money Online

My alternative way to make money online is through Affiliate Marketing instead of promoting Optavia’s products to people you know. Don’t you know it might be an insult when you try to convince people to join a weight-control program? It’s like telling them “Hey, I think you are over-weight, and I got something for you today!” I feel blushed when I imagine the scene.

Doing affiliate marketing will save you from that:

  • You don’t even need to buy any meal replacement products and sell to someone face to face.
  • You also don’t need to convince people to join you as your downlines to build a team.
  • You are not restricted to only promote Optavia products. You can promote anything you like!

You can create a website or YouTube channel with quality content that makes people trust you then purchase them through your links.

The Process of Affiliate Marketing

The platform I am using currently is Wealthy Affiliate. The reasons are all the training courses, every Friday night LIVE training courses, 24/7 sitesupport, and the most friendly community.

For more details or top secrets about Wealthy Affiliate, you could check my full review in the below link.

>>>Try Wealthy Affiliate Before Bed<<<

Wealthy Affiliate Income Proof

Here are some of the most active members from Wealthy Affiliate. Each of them did succeeds in generating a sustainable income to replace their 9-5 jobs. You are more than welcome to check their stories HERE.

I hope you enjoy this review and you are more than welcome to share ideas or leave your comments below. I will reply as soon as I can, thanks.


Matt is a 30ish guy who has a corporate job and chases the dream to become a digital nomad with a laptop lifestyle. He is passionate about making money online and will keep creating quality content to find his online success.

4 thoughts on “Is Optavia A Scam?”

  1. Thank you, Matt, for the comprehensive review of Optivia. I am curious does the bars or their losing weight program work?

    In general, I don’t think MLM is for me because of the upselling, perhaps the pyramid structure, and only/or promoting a line of product for one company.

    However, I can totally agree with being an affiliate marketer with Wealthy Affiliate. You are not limited to promoting only one product or one company. The potential is unlimited with thousands of products. On top of that, we have an amazing and experienced support group with step-by-step training to help us succeed. Keep up the good work with the reviews. They are awesome!

    • Hi Ha,

      The bar from Optavia could be one source of meal replacement, but you still need to exercise regularly and eat clean to better control your weight. Thanks for backing my up for the Wealthy Affiliate part, love to connect with people who are likely-minded.

      For those who don’t know Wealthy Affiliate so far, you may check my FULL review HERE. 🙂


  2. Hi Matt,
    Although their compensation plan looks good and they don’t need you to recruit people in order to get paid, I don’t think I would sign up. First of all, I don’t participate in weight loss programs, I believe in eating healthy 😉 Exercise is also great.

    Optavia’s products are also really expensive! The cost per month is very high! I think that there are cheaper programs around. And then, there were complaints about bad tasting food … I think that the company should review their products if their prices are so high. When you offer expensive items, they must be good quality, right?

    • Hi Christine,

      It’s good to see you got my point here. Yes, I believe eating healthy and exercising regularly is the key to keep fit. For people who want to control their weight, I’ve written reviews about Beachbody and Now Lifestyle. They could compare for the perfect one that suits them.

      As for the quality issue of Optavia, they should have provided better customer service about the tastes or the replacement. I think this two might could solve some of the concerns.



Leave a Comment