Is Nu Skin A Scam?

Chances are, someone introduced Nu Skin products to you, and you thought it seems like a great opportunity to keep young and make money simultaneously. But, deep inside your mind, the thought of “Is Nu Skin A Scam?” kept popping out from your mind. That’s why you went online searching and landed on my website today.

Am I right? If yes, you’ve come to the right place.

I see you are doing your online research before joining any MLMs or online programs. This is the first important step to filter out bad ones and find a legitimate way to make money online. You are on the right track. Congratulations!

Secondly, I am not a distributor(brand affiliate) of Nu Skin, so you won’t see my selling any Nu Skin products or requesting you to join. What I am sharing today is to provide you an unbiased review based on Nu Skin business model and the compensation plan. You are able to make a better decision once you finish reading to the end.

Without further ado, let’s get started.

Disclaimer: As the owner of, I have tracked down special deals for products, tools, and services mentioned herein. When you click my affiliate links on this page to make a purchase, I may get a small commission, and you will definitely get a great bargain. This is a win-win advantage for both of us.

What Is Nu Skin?

-Summary of Nu Skin-

Product Name: Nu Skin
Founders: Founded by Blake Roney, Steve Lund, and Sandie Tillotson in 1984.
Product Type: Health and beauty MLM
Price: $35 Sign-up fee + $20 annual renewal fee
Rating: 40 / 100
Recommend: No

Nu Skin is founded by Blake Roney, Steve Lund, and Sandie Tillotson in 1984. They develop and sell more than 200 personal care products through multi-level marketing. The company has grown by all worldwide distributors’ effort, so Nu Skin products are now available in more than 50 countries.

The most exciting product from Nu Skin is the anti-aging product line. Who doesn’t love products that help you look young? That product line caught customers’ eyes, and the sales revenue exceeded US$2.68 billion in 2018.

Is Nu Skin A Scam? - Nu Skin Products

What’s Inside Nu Skin?

Nu Skin covers a wide range of products, so it’s safe to say you won’t run of things to sell to your customers. I won’t talk much about every Nu Skin product here. Otherwise, I will digress from the main subject- the business opportunity. I will pick some items that I have interests in or things I want to share with my friends if I join Nu Skin.

If you haven’t joined as a Nu Skin distributor, it’s better to try the products to know whether you like them or not. If you like the products yoursefl, you will have confidence and share them with your customers, right?

Product Lines

  • AgeLOC LumiSpa: LumiSpa face cleansing device, recovery fluid(serum), tru face essence ultra(moisturizer)
  • Powerlips: Lip balm, lip fluids, lip polish.
  • Spa System: Facial spa conductor(large & small), conductive gel, brochure.
  • Face Care: Mask, toner, day milk lotion, night cream, scrub, etc.
  • Body Care: Body soaps, cleansing gel, hand lotion, etc.
  • Color Cosmetics: Foundation, curl & lash Mascara, makeup tools, etc.

For every product from Nu Skin, you can check HERE for more details.

Do Nu Skin Products Work?

I don’t use Nu Skin products myself, so I don’t have my firsthand experience to share. I went online to know what other customers talked about Nu Skin’s products, and I hope it might give you some ideas.

Taking Nu Skin ageLOC TRU FACE Essence Ultra (60 capsules) as an instance, they got a 72% 5-star rating on Amazon. It shows that most customers like the products and think it works on defying aging.

Is Nu Skin A Scam? - Nu Skin comments

How Does Nu Skin Work?

There are two main ways to make money in any MLM company, and Nu Skin is no exception.

  1. Sell Nu Skin products to your customers to earn retail commissions.
  2. Recruit people into the system to become your downlines and make group sales for extra rewards & bonuses.

Before we go further about the compensation plan, you need to know how to get started with Nu Skin.

Getting Started

If you only want to purchase Nu Skin products for your personal use, sign up to become a customer and shop the items you want.

If you like to sell the products to make commissions, you need to sign up as a brand affiliate(distributor) under your sponsor and it’s inevitable to become someone’s downline.

Once all done, you could browse the introductory packages for preparing your stock. Nu Skin does not require you to purchase any products to become a brand affiliate. But, if you join Nu Skin and want to make sales, don’t you think you should get many items for your demonstrations?

The Compensation Plan

  • Retail Profit: You earn the price difference between your costs and the prices you sell to the customers OUTSIDE of Nu Skin’s system.
  • Retailing Bonus: You earn the differential price gaps between the member prices and the price your customer paid when they DIRECTLY purchase from Nu Skin.
  • Sharing Bonus: When you have registered customers, you start to earn a 5% to 20% bonus when they purchase products DIRECTLY from Nu Skin.
  • Building Bonus: When your group grows, you earn a building bonus when you have at least 500 points(one block) of Commissionable Sales Value in one calendar month. This bonus ranges from 5% and stretches all the way up to 40% once you have the 16th block, which means your group makes 500*16 = 8,000 points in one month.
  • Leading Bonus: Once you reach a higher ranking in Nu Skin, you will earn a leading bonus when you help your fellow brand representatives to make more sales. For each Brand Representative, you develop on your 1st generation, you can earn a Leading Bonus(2.5%, 5%, or 10%) on their Group’s CSV.
Is Nu Skin A Scam? - Nu Skin block

That’s probably the basic bonus you should know before you join Nu Skin. For more details about the compensation plan, feel free to check the official 24-page document HERE.

How Much Do You Need to Sell to Stay Active?

Since 2012, Nu Skin removed the minimum requirement to have at least 100 points(close to $100 in personal sales) monthly to keep your status for commissions and bonuses. If you want to generate a nice and decent income by selling Nu Skin products, how much do you think you need to sell? The more, the better!

If you check the annual report in 2011, it mentioned clearly that you need to have 100 points every month to qualify for commission bonuses. You may check this document HERE.

Is Nu Skin A Scam? - Nu Skin's minimum requirement to keep active

Ugly Truth About Nu Skin

TOP#1 Lawsuits

It’s easy to find lawsuits against any MLMs. Since the famous Amway ruling in 1979, it seems like every MLM tries to word the business agreements in a way that makes it less “pyramid scheme.”

Nu Skin also got many lawsuits in history, just to name a few:

TOP#2 Low Income Potential

Wanna know how much you can make in the first year after joining Nu Skin? Let’s look at the 2018 income disclosure.

  • For all Active Brand Affiliates, the average monthly income was $444 annually.
  • For Qualifying Brand Representative, the average monthly income was $1,440 annually.
  • For Provisional Brand Representative, the average monthly income was $768 annually.
  • For Brand Representative, the average monthly income was $6,180 annually.

Which level above do you think you can quit your job by selling Nu Skin? I think “None!” Selling Nu Skin might be able to cover some of your bills, but it’s far from supporting your daily expenses or the whole family.

Is Nu Skin A Scam? - Nu Skin income disclosure in 2018

TOP#3 Expensive Products

The retail prices of any MLM products are always higher than your imagination, and it’s the same for Nu Skin. If you surf a bit on the website, it’s easy to find out their products are quite expensive than similar products we find in supermarket.

It is the nature of MLM, so I don’t blame Nu Skin on this. They need to mark the prices higher to pay brand affiliates commissions if any sales are made.

Especially for the ageLOC Youth product line, the price starts from $180 to $390. I know it’s hard to resist the desire to keep looking young and beautiful, but I am sure there are more options on the internet at much lower prices.

What I Liked About Nu Skin

TOP#1 Social Responsibility

When a company earns profits, people expect to see them trying to improve our world to become a better place to live. Nu Skin isn’t absent for social responsibility.

They have the below two organizations to shape our world into a better place for the next generations, and it’s great to see Nu Skin is doing something other than nothing.

Nourish the Children: To fight childhood hunger in a sustainable manner, Nu Skin has donated more than 650 million meals since 2012.

Force for Good: To improve the lives of children, Nu Skin does provide children with life-saving heart surgeries in Asia, crucial eye care in Latin America, educational opportunities in North Asia, and sustainable futures for families in Africa.

TOP#2 A Well-Designed Website

The official website of Nu Skin is nice and clean. It won’t take long to navigate you to the page you want to check on. The color theme is bright, and the layout is well-designed.

Most of the time, the first step to win the potential customers’ hearts is to have a pretty website. If you were like me, you are also trying to create a website as your side project of life, I would recommend you try this platform to build yours. It only takes less than one minute to build one website.

Who Is Nu Skin For?

People who used Nu Skin products every day and cannot wait to share with anyone else! If you sound like this, you can make money by selling Nu Skin products that you love.

Can You Make Money Selling Nu Skin?

Yes, scroll/slide up to see the income disclosure in 2018 again. Although the majority failed to generate a good income with Nu Skin, we cannot ignore there were around 0.33% of people who made a $105,048 annual income or higher.

If you commit to yourself and don’t give up on Nu Skin, I believe you can achieve the same too. Ask yourself. Can you stand the pain for the first few years, earning less than $1,500 per year? If the answer is yes, I don’t see harm to do Nu Skin. Just go for it!

Is Nu Skin A Scam?

No, Nu Skin is not a scam nor a pyramid scheme. They develop more than 200+ products that every customer and Brand Affiliate can purchase for personal or selling purposes. People did make money through the compensation plan and the business model.

However, if you ask me whether I would join Nu Skin, my answer is no. I wouldn’t say I like to join a company with many lawsuits in history, a low-income potential, and expensive products. What I love to make money online is through Affiliate Marketing.

My Alternative Way to Make Money Online

My alternative way to make money online is through Affiliate Marketing instead of promoting Nu Skin products in person. Try to imagine you sell Nu Skin products to your friends, family, or anyone around you. Don’t you feel blushed? My face turns red when I only imagine myself selling products, not to mention that they might avoid you ever since.

Doing affiliate marketing will save you from that:

  • You don’t even need to buy any physical or digital products and sell them to someone face to face.
  • You also don’t need to convince people to join as your downlines to build a team.
  • You are not restricted to only promote Nu Skin products. You can promote anything you like!

You can either create a website, YouTube channel, or Facebook/Instagram accounts with quality content that makes your target audience trust you then purchase through your affiliate links. If they do purchase, you earn commissions. Simple as that!

The Process of Affiliate Marketing

The platform I am using is Wealthy Affiliate, where I get all the latest training courses, LIVE training sessions every Friday night, 24/7 SiteSupport, and the world-famous/awards-winning WA community!

For more details or top secrets about Wealthy Affiliate, you could check my full review HERE or click the below to know more.

>>>Try Wealthy Affiliate Before Bed<<<

Wealthy Affiliate Income Proof

Here are some of the most active members from Wealthy Affiliate. Each of them did succeed in generating a sustainable income to replace their 9-5 jobs. You are more than welcome to check their stories HERE.

I hope you enjoy this review and you are more than welcome to share ideas or leave your comments below. I will reply as soon as I can, thanks.


Matt is a 30ish guy who has a corporate job and chases the dream to become a digital nomad with a laptop lifestyle. He is passionate about making money online and will keep creating quality content to find his online success.

4 thoughts on “Is Nu Skin A Scam?”

  1. I joined NuSkin as a distributor few years ago. Some people do it successfully, some just don’t. I think it bound down to does the work suitable to our personality? Obviously it doesn’t suit me at all. I stopped pursuing after a year. Thanks for the post, to clarify to most people who are unsure about NuSkin.

    • Hi Yongli,

      Yes, I do believe MLMs only suit people that are out-going, passionate about meeting new friends and sharing, social & open-minded. If you are this kind of personality, congratulations, you must try MLM with high-quality products that you love to use and want to recommend to anyone around you.

      For you and me, because we know ourselves, Affiliate Marketing is a better choice to make money online, right?

      -You don’t need to stock any products as your inventory to sell.
      -You don’t need to promote things and convince people how good the products are in person.
      -You are not limited to sell the products from one specific company. Anything you love can be promoted by you online.

      Woo Hoo…

  2. Hi Matt,
    I always wonder why MLM’s get so many lawsuits. In several MLM reviews lawsuits have been mentioned. Despite that, I think that there are some positive things here, especially their donations to organizations in Latin America, Africa, and Asia.
    Their products are expensive. I have also heard of them before. They seem to have good skincare products, but I would not spend so much money on it.
    I always thought that MLMs and pyramid schemes are similar. What’s the difference?

    • Hi Christine,

      MLMs must do something wrong to maximize the sales in history, and I think they have dark sides… People should consider all pros & cons before they make the decision, and this could filter out bad ones in the beginning.

      Thanks for asking the difference between MLM & pyramid scheme, I think people have this kind of concern. By the definition of Wikipedia, a pyramid scheme is a business model that recruits members via a promise of payments or services for enrolling others into the scheme, rather than supplying investments or sale of products.

      But, Nu Skin does provide all distributors with legitimate products to make sales for commissions, that’s the reason we cannot call it a pyramid scheme. I hope this answers your question. 🙂



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