Is Monat A Scam?

Today, you land on my blog to know “Is Monat A Scam?” Because someone tried to sell you the hair care products and talk about the business opportunity? Right?

If yes, you’ve come to the right place. In this review, I will show you everything you need to know. Before we start exploring Monat, I like to tell you something.

  • I am not a distributor(Market Partner) of Monat, so I won’t push you to buy Monat hair care products & request you to click a “JOIN NOW” button.
  • All I want to show you here is Monat’s business opportunity and the compensation plan. I will evaluate whether it suits me or not, so you can expect an honest & unbiased review.
  • Checking things online is the first step to filter out scams and find the best business opportunity. By reading my review, you are actually protecting your hard-earned money. Congratulations!

Without further ado, let’s dive deep and get started!

Disclaimer: As the owner of, I have tracked down special deals for products, tools, and services mentioned herein. When you click my affiliate links on this page to make a purchase, I may get a small commission, and you will definitely get a great bargain. This is a win-win advantage for both of us.

What Is Monat?

-Summary of Monat-

Product Name: Monat
Founders: founded by Luis and Ray Urdaneta in 2014
Product Type: Haircare products MLM
Price: $99 to start & $19.95 annual renewal fee
Rating: 20 / 100
Recommend: No

Luis and Ray Urdaneta in 2014 founded Monat. They provide a wide range of natural hair care products that could solve all kinds of hair issues. Monat is the first company in the personal care and beauty area of direct selling companies that take hair care products as the primary product. This makes them stand out from the crowd.

In 2017, Monat’s sales revenue exceeded $300 million, and it was a growth of 700% in 3 years. They currently have half a million distributors and one million VIP customers around the world. They also run business operations in Canada(2015) & the United Kingdom(2018).

What’s inside Monat?

Besides hair care products, Monat also has other products to help its distributors to maximize earnings. They have expanded the product line and included skincare, pet, men products in recent years.

But, I won’t mention every product in this article. Otherwise, we will digress from our main intent – Monat’s business opportunity. So, I will only talk about products I have interests in or the products I want to sell to anyone If I become one of Monat Market Partners.

Product Lines

  • Hair: Rejuveniqe Oil Intensive, restructuring/advanced hydrating collections, etc.
  • Monat Junior For Kids: Shampoo, conditioner, gentle detangler.
  • Monat Black For Men: Shave cream, shampoo + conditioner, styling clay, beard oil(similar to Young Living & doTERRA essential oils)
  • Skin: Cleanser, illuminating serum, eye cream, moisturizer, etc.
  • Pet: Dog wash and deodorizing spray.

If you are interested in Monat products and want to know more, you are welcome to check HERE.

Does Monat Product Work?

I don’t use any Monat products, so I cannot give you any feedback on this. I suggest you try their products before selling them.

Taking Monat hair care products as instances, the negative comments seem to outweigh the positive. I cannot deny the truth that there are tons of complaints against Monat on the internet. Here are some examples:

Monat complaint 01
Monat complaint 02
Monat complaint 03

When I find a product with many complaints, I will also check their page on Better Business Bureau(BBB). Although Monat gets an A rating on BBB, I am not surprised since it could be done by all distributors in the USA, Canada, and the UK.

Monat BBB page shows 1,023 complaints in the last three years(340 complaints each year), but there are only 166 cases closed in last year(less than 50%). The number is low if you ask me!

If a company has a good product & customer service, do you think it would get as many complaints as Monat gets?

How Does Monat Work?

For all MLMs in the direct selling industry, there are two ways to make money:

  1. Sell Monat products to earn retail commissions
  2. Recruit more people to be your downlines to get your extra bonuses

Before we go directly to Monat’s compensation plan, you need to first become the distributor(market partner). Let’s know how to become a Monat’s distributor.

Getting Started

The first thing to do is pick a starter kit for $99 or any other packs to become a Monat distributor. Once you get any of them at hand, that means you are all set and ready to start your Monat business journey.

  • Business Product Pack – $299(Product Retail Value: $499)
  • Success Product Pack – $399(Product Retail Value: $745)
  • Overachiever Product Pack – $649(Product Retail Value: $1,299)
Monat Starter Kit $99

The Compensation Plan

Normally, your first customers are your family, close friends, neighbors, or your colleagues. After selling them Monat products, I guess you want to know how much you can earn. Let me break them down one by one.

  • Retail Bonus: Earn 30% on sales from retail customers and 15% from VIP Customers.
  • Personal Sales Bonus: Besides a retail bonus, you can earn a personal extra sales bonus once you reach a certain amount of sales. Sell $1,000-$1,999 PV and earn 3%. Sell $2,000-$3,499 PV and earn 5%. Sell $3,500 PV or above and earn 10%.
  • VIP Acquisition Bonus: VIP customers are those who pay $19.99 every month to purchase at least THREE flexship orders ($84 or above) When you enroll 4 VIP customers in a calendar month, you can earn a $60 bonus. This bonus is unlimited each month.
  • Uni-level Bonus: This is the traditional MLM concept that comes into play. When you bring people into Monat, they will be placed under you(the top) to become your “level 1”. When your level 1s bring people in, those people become your “level 2” and so on. You can earn this bonus 4 levels deep but infinity wide. It’s from 3% to 12%.
  • Group Volume Bonus: This is only paid to Managing Market Builder or above. You are paid a 2% bonus based on the group sales volume made by you and the next Managing Market Builder in your downline.

These are probably everything you should know about Monat compensation plan. If you are interested and want to know every detail, you can check HERE or watch the YouTube below.

How Much You Need to Sell to Stay Active?

Before you earn commissions, there are some requirements you need to achieve to take all the bonuses home. For every Market Partner, you must have a 200 personal volume(PV) in a month so that you will become eligible for your bonus.

Let’s do a quick calculation here: $99 starter kit + $200*12 months =$2,499 in a year! This amount is probably the total expense for your first year with Monat!

If you go one level up to Managing Market Partner, you need 300 PV sales, two active members under you, and 1,200 PV group sales made in the same calendar month.

Monat Ranking

In total, there are 11 distributor ranks within Monat. People start from a market partner, managing market partner, and all the ways to the top – Senior Executive Director.

The higher the ranks, the more requirements you need to maintain your status & get your commissions and bonuses. The rule is simple: sell more products and get more downlines in your team.

Monat Ranking

What I Like About Monat

TOP#1 NO Toxic Ingredients

Monat claims that its products are not produced by any toxic ingredients. It’s good for our health since we wash our hair/face/body with shampoo/cleanser/bodywash every day.

Here is the list that they don’t use for production:

  • Parabens
  • Cyclic Silicones
  • BHT
  • Phthalates
  • Phenoxyethanol
  • Petrolatum
  • Mineral Oil
  • Paraffin Wax
  • Triclosan
  • Plastic Microbeads
  • Formaldehyde Releasers
  • Harmful Colors
  • Harmful Fragrances

Besides no toxic ingredients used in Monat’s products, they also received the Leaping Bunny Certification for their hair care product line in 2018. Meaning they don’t use animal testing on their hair care products, which is good to know.

TOP#2 Monat Gratitude

It’s not rare that many giant companies are doing charity, and Monat is no exception.

Monat Gratitude is founded in Oct 2014, one month after Monat launched the first 9 hair care products. Monat Gratitude aims to bring positive impacts in the communities and to change the world.

They donate money domestically & internationally, volunteer with the salvation army, give books to shelters, etc.

TOP#3 Won Many Awards

Monat is one of the MLM companies that leverage social media(Facebook and Instagram) so well, which makes them win some marketing awards.

  • 2016 Hermes Creative Awards Gold Award
  • 2016 Bronze Stevie Award-Motivational Video (“Life After MONAT”)
  • 2016 Communications Campaign of the Year – Social Media Focused (“Real People, Real Possibilities”)
  • MarCom Awards Gold – Digital Media-Social Media (Social Media Engagement & Blog overall)

Ugly Truth About Monat

TOP#1 Lots of Complaints

Like I mentioned in the previous paragraphs, Monat has many complaints, especially about hair care products. Other than that, it also got issues about the cancellation process.

When you want to join Monat or buy the products, you can refer to all the complaints I listed in this article. You may meet the same problem just like those angry customers online.

After so many complaints posted recently, Monat is not doing anything to improve the products and the cancellation process. Ask yourself, do you want to join a company like this?

TOP#2 Not Transparent

I didn’t find the official income disclosure from Monat website, but I managed to find Monat Canada’s compensation plan numbers.

On the last page of Monat Canada’s compensation plan, a paragraph is written in a light grey color that I can barely read. I guess Monat Canada doesn’t want you to read clearly for the cold hard truth.

Monat income disclosure

A typical participant in the plan earns between Cdn $22 and $1,188 annualized. Let’s ignore the currency and take the numbers as USA dollars.

If you only make $1,188 per year, would you quit your job? I guess no, you still need to keep a 9-5 job and do Monat as part-time. It’s not even enough to cover the bills, let alone support your family.

TOP#3 Many Lawsuits

Monat also faces lawsuits for being deceptive and fraudulent after many complaints about the products and the cancellation process. You can find it on the Internet without much effort needed. Here are some proofs:

Who Is Monat For?

Women love hair care products and constantly meet new people to promote Monat’s compensation plan or business opportunity.

If you are like me, shy & introverted & don’t care about hair that much, you still have a chance to make money online successfully.

Can You Make Money Selling Monat?

Yes, you can make a few bucks with Monat for the first year. But, if you want to make a lot of money, you need to keep recruiting people to become your downlines & also need to boost group sales.

This is the nature of any MLMs, so I don’t blame Monat on this business model. I cannot accept that people need to recruit downlines instead of loving the products and sharing them with anyone around.

Is Monat A Scam?

No! Although Monat has many complaints and lawsuits, we cannot say it is a scam. Monat has legitimate products and people do make money from it no matter how much they earn.

The questions are:

  1. Do you want to join a company that has so many complaints and lawsuits?
  2. Do you really like face-to-face selling and constantly convincing people to buy from you?
  3. Can you accept that you might lose more money than you can earn? $2,499 vs. $1,188!

If you get one “No!” from the above questions, you are welcome to check my alternative to make money online.

My Alternative Way to Make Money Online

My alternative way to make money online is through Affiliate Marketing instead of promoting Monat’s products face-to-face or host a party to demonstrate products to your potential customers. I feel blushed when I want to convince people to buy something from me, so it’s definitely not my thing.

Doing affiliate marketing can save you from that:

  • You don’t need to buy any physical products and sell them face to face.
  • You don’t need to convince people to join you as your downlines to build a team.
  • You are not restricted to only promote Monat products. You can promote anything you like!

You only need to create a website or YouTube channel with quality content that makes people trust you then purchase them through your links.

The Process of Affiliate Marketing

The platform I am using currently is Wealthy Affiliate. The reasons are the training courses, every Friday night LIVE training courses, 24/7 sitesupport, and the most friendly community.

For more details or top secrets about Wealthy Affiliate, you could check my full review in the below link HERE or simply click the below link to start your WA journey before bed tonight.

>>>Try Wealthy Affiliate Before Bed<<<

Wealthy Affiliate Income Proof

Here are some of the most active members from Wealthy Affiliate. Each of them did succeed in generating a sustainable income to replace their 9-5 jobs. You are more than welcome to check their stories HERE.

I hope you enjoy this review and you are more than welcome to share ideas or leave your comments below. I will reply as soon as I can, thanks.


Matt is a 30ish guy who has a corporate job and chases the dream to become a digital nomad with a laptop lifestyle. He is passionate about making money online and will keep creating quality content to find his online success.

4 thoughts on “Is Monat A Scam?”

  1. Hi Matt,

    Those complaints are not good for a company selling hair-care products..!! Buy our product and start losing your hair – no thanks..!

    As with so many of these programs, having the buy a healthy chunk of product each month just to earn commission is the kind of lock-in that turns me off.

    And then not being able to cancel..??

    Not a good advertisement for the Network Marketing Industry..!



    • Hi Martin,

      Yes, I believe the last thing people want to see is that you purchase haircare products to harm your hairs… So terrible! For me, some MLMs do provide a high-quality products that can survive through time like Tupperware. But, if you want me to join an MLM that hurt people’s hair by the products I sell, I think that’s a big “NO!”

      I hope you enjoy my review and make a good decision towards Monat, and you are very welcome to check out more MLM review in my website or directly try this ONE. 🙂


  2. What I don’t understand is how a company like Monat has won several awards, but then receives so many complaints, and they are all about hair loss … That should put anyone off of buying any product of theirs or even promoting it.

    I would feel like a fraud promoting hair products that are likely to provoke hair loss. No, thank you.

    It’s a bad sign that Monat does not seem to have acted on these complaints. I mean, have they taken steps to improve their products, to do something about the complaints about hair loss?

    • Hi Christine,

      I am not a big fan of any MLM business opportunity, so I cannot answer the reason why Monat got so many awards. Maybe the advertising company they hired did a good job of promoting Monat or their advertisements were indeed creative about hair loss…

      You are right about the lying feeling when you promote Monat since you know they might worsen the hair loss issue according to the feedback on the internet. I would rather promote things that I like to use & it’s safe and good for our body.



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