Is 12 Minute Affiliate A Scam?

12 Minute Affiliate is one of those popular affiliate marketing programs online, and I guess you wonder “Is 12 Minute Affiliate A Scam?’ while you came across my site and wanted to know more. Am I right?

In order to understand 12 Minute Affiliate, I am just like you doing lots of researches online and reading reviews after reviews. I want to share all my findings with you, so you are able to make your final decision once you finish reading this article.

It sounds very appealing that there are no products to create, no websites to build, and no traffic to drive by yourself. So, let’s explore this “Done-For-You” program together!

Disclaimer: As the owner of, I have tracked down special deals for products, tools, and services mentioned herein. When you click my affiliate links on this page to make a purchase, I may get a small commission, and you will definitely get a great bargain. This is a win-win advantage for both of us.

What is 12 Minute Affiliate?

-Summary of 12 Minute Affiliate-

Product Name: 12 Minute Affiliate
Founders: Devon Brown
Product Type: Affiliate Marketing System(Done-For-You)
Price: 14 Days Test Drive $9.95 Then $47 per month
Rating: 50 / 100
Recommend: No

12 Minute Affiliate(12MA) is a done-for-you affiliate marketing program that you only pay $9.95 for the 14-day test drive. It was created by Devon Brown who is a top affiliate of ClickBank. He named this program after the claim that you can make money in just 12 minutes.

In my opinion, this sounds amazing to people who want to make money quick online. I don’t personally believe this system would work in the long run since you might need to spend more than what you actually earn through 12 Minute Affiliate. I will explain more details further down.

About Devon Brown

Devon Brown is an internet entrepreneur, blogger, author, speaker, emcee, former Hip Hop Dancer, and student of life. Before 12 Minute Affiliate, he created programs to help his students with traffic sources to generate sales, and students could purchase as much as paid traffic as they could afford. Similar to the old programs, 12 Minute Affiliate works the same that you can purchase to make money through its system.

Inside 12 Minute Affiliate

Once you pay $9.95 for the 14-day test drive, you are able to log in to the member area. There are mainly two sections that you could follow to make money online through the system. Getting started and done-for-you traffic! The rest is mostly upsell instead.

Getting Started

  • Set your account on 12 Minute Affiliate
  • Create accounts on ClickBank & other affiliate networks
  • Set up your auto-responder which will be your main tool to do affiliate marketing promotions through your email list
  • Pick up your niche(make money, weight loss, or personal management)
  • Enter a code from 12MA to set up your email sequence
  • Choose your sales funnels from pre-made templates(landing page), available to do minor changes

The main idea of getting started part is to let you add auto-generated emails(with your affiliate links) by a code provided by 12MA, so the hardest part is done by them & you saved lots of time. Once all done, you can proceed to buy traffic in the next step.

Done-for-you traffic

This is where the paid traffic comes into play, and you can buy as much as you can afford. This will allow you to drive traffic to your landing page for all the products promoted by you.

However, Devon Brown also mentions that the traffic you get might not generate sales for you because the traffic may not be focused on the products that you promote.

Extra Costs

  1. Aweber: 12MA doesn’t provide Email Service Provider, so it’s inevitable to find one legitimate provider to do the hard works for you. Devon Brown recommends Aweber, and the price starts at $19 for your first 500 subscribers.
  2. Paid Traffic from 12MA: Other sources mention that you might lose money on this part. For example, you spend $100 to buy paid traffic but only made $20 commission in return. Congratulations, you earn $20, but simultaneously, you lost $80!

Who is 12 Minute Affiliate For?

  1. A complete affiliate marketing beginner just want to make money in 12 minutes
  2. Affiliate marketers that want to try Devon Brown’s traffic to generate sales
  3. A Devon Brown fan/follower

Ugly Truth About 12 Minute Affiliate

TOP#1 Upsells

Besides the Aweber and paid traffic provided by 12 MA, there are some other upsells in this program. They will provide you the below options to maximize your earning potential, but you still need to pay for the traffic to your sales funnels no matter the quantities of niches you have from 12MA.

  • 3X your result blueprint $39(one-time payment)
  • Done For You Setup $67(one-time payment)
  • 3-niche plan $97(monthly)
  • 1 niche lifetime access $397(one-time payment)
  • 3 niches lifetime access $797(one-time payment)

TOP#2 Little Training Provided

While most of the sections are done-for-you, it’s quite hard to find one learning section to spend time on. You get the many DFY services which are cool. But, if you plan to make a stable income stream online, this is not enough.

I am not saying you won’t be able to make money through 12MA if you don’t keep learning. I personally enjoy learning the latest online marketing for my website, so the lack of training here is just a drawback for me.


12 Minute Affiliate ensures you have the below Done-for-you services, but they are all ready-made, so you won’t be able to learn all the processes in the later phases.

  • Sales funnels: “Done For You”
  • Emails auto-transponder: “Done For You”
  • To customize your sales funnels: “EZ Funnel Wizard”
  • Access to the Facebook group to interact with other members
  • Get traffic: “Done For You”

Meaning you are restricted to this program only. If you want to try another program, you might need to start over again. I prefer something universal and could be applied to different platforms and programs later on.

What I Liked About 12 Minute Affiliate

TOP#1 Facebook Group

Once you become a 12MA member, you are invited to join 12MA private group. You will find a few extra training videos, email swipes, and information about your sales funnels inside this group.

There is also no lack of members that post their commissions generated every day, so you probably get motivated by their success stories & keep going. If you have questions, you could post here and other experienced members will help you solve them.

TOP#2 Low Cost To Start

$9.95 to start an online business, sounds affordable right? Compared to many other affiliate marketing training programs, the cost is low to start an online empire. But, don’t forget after the 14-day test drive, the normal cost rises up to $47 per month.

TOP#3 60-Day Refund Policy

We all have that kind of experience that the received real products are not matching our expectations when we placed the order. In this case, 12MA provides a 60-Day money-back guarantee.

If you are not 100% satisfied with this program, you are welcome to write emails to the address given inside the product and request for a refund. Without any questions asked!

Is 12 Minute Affiliate A Scam?

No, 12 Minute Affiliate is not a scam. Although I loathe three things from 12 Minute Affiliate, I still can’t call it a scam. It provides many done-for-you services for all members to start an affiliate marketing business easily, and there is no lack of member that makes commissions through this system.

For me, I still don’t recommend this program to my friends who are also interested in affiliate marketing. WHY? The reason is simple, I prefer an old-fashioned way to do affiliate marketing which is to build a website with high-quality content that eventually turns my readers into potential customers.

It might be time-consuming and much effort needed for the long run, but I am sure you will get so much more than 12MA. If this sounds interesting to you, feel free to check my favorite platform of affiliate marketing below.

Alternative Program(My Favorite)

I believe that you don’t need to buy endless paid traffic from 12 Minute Affiliate when you can get all legitimate training at a $49 membership fee per month. An alternative I do recommend is Wealthy Affiliate.

  1. You are not restricted to three niches from making money, weight loss, or personal management. You can promote any niche you have passion for with the related products or services.
  2. You don’t need to pay for the upsells provided to get more services from 12MA. You get full access to Wealthy Affiliate platform once you become a premium member.
  3. You get all the powerful tools, features, training courses, and support you need to maintain the success of your online business.

>>>Try Wealthy Affiliate Before Bed<<<

Wealthy Affiliate Income Proof

Here are some most active members from Wealthy Affiliate. Each of them did succeed in generating a sustainable income to replace their 9-5 jobs. You are more than welcome to check their stories HERE.

I hope you enjoy this review and you are more than welcome to share ideas or leave your comments below. I will reply as soon as I can, thanks.


Matt is a 30ish guy who has a corporate job and chases the dream to become a digital nomad with a laptop lifestyle. He is passionate about making money online and will keep creating quality content to find his online success.

6 thoughts on “Is 12 Minute Affiliate A Scam?”

  1. A test drive would be $9.95… hmm… it is not too expensive but still my hard earn money. It sounds very easy since the traffic is done for us, many items need to pay separately some are lifetime some are not. Traffic is now… meaning if one doesn’t learn how to draw in traffics, once the deal expired, he might not know how to maintain it.

    I guess if we want to continue to let 12minutes to maintain the traffic for us, we have to pay for a lifetime. Their recurring money-making idea can be faster than we make money. I personally think organic traffic still a better choice for long term success. Thanks for sharing.

    • Hi Yongli,

      Yes, you are correct. This kind of done-for-you system might have a recurring cost for a lifetime, so your business might not last long if you stop buying the traffic from 12MA. I do have the same thought as you did that focus on organic traffic for the long term, glad to meet the likely-minded reader here.


  2. Hi Matt!

    I believe that many of those “done for you” products are actually better for affiliate marketers with experience, although such products really appear like they are for beginners.

    Nonetheless, affiliate marketing takes lots of time and effort, and even if you get a “done for you” system, there is no guarantee that you are going to understand how it all works, especially if little training is provided.

    So, making money easily is not guaranteed here either. I like that the owner is honest about that.
    I do not like the upsells and the fact that there is little training available. So, I agree with you that I also prefer the old fashioned way which allows you to be in control of your business and learn at your pace. Wealthy Affiliate is a great platform that offers a plethora of training to affiliates from all levels. I would definitely recommend that too.

    • Hi Christine,

      Making money online does require lots of time and effort before seeing positive results, and it’s better we learn all the process by ourselves instead of a done-for-you system. Not to mention you also need to purchase traffic from Devon Brown’s team.

      I do prefer the old fashioned way, haha… Although the process takes longer, I do love learning and feeling that I am close to my success every single day.


  3. You said it. As I was readily your review of 12 minute affiliate. Based on your review, I think we both have similar opinions about it.

    I do love the idea of having the “done for you system”. Trust me! I think we all know how much work is taken from you with a done for you system. All you need to to do is focus on just traffic I guess. To generate traffic by paying for it even for this type of affiliate program or others.

    It’s not always guaranteed if you spend $100 that you can make it back on that as.

    However I do love the Wealthy Affiliate program, it teaches you how to create a website, not limited with the amount of niches and you can use what you’ve learned to apply that in creating a business to earn income online.

    I guess if you want to try and see if you can earn money quickly. Try 12 Minute Affiliate.

    If you really want to go through and how to build a website, SEO etc… Having a long term online income. Go for Wealthy Affiliate.

    • Hi Jordon,

      Thanks for your feedback for my 12 Minute Affiliate review, and it’s just like what you said that we cannot make the money we spend on purchasing the products from this program. It could work shortly and all the money goes to Devon Brown’s pocket. On the other hand, the platform we both use provides over-deliver and under-promise services to all members, and I am sure you must have the same thoughts as I do.

      Glad that we connect here on my website, it’s nice to talk to someone who have is likely-minded.



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