If you are looking for ways to start an email list, you are in the right place!
I know you are probably busy creating quality content and driving traffic to your blog, but starting an email list is just as important.
Starting an email list helps you build trust with your subscribers, bring traffic to your blog, turn leads into customers, and make more affiliate commissions.
This article will help you start an email list step by step. I will share my favorite tools and strategies to help you start an email list for free today. So if this is what you are looking for today, let’s get started!
Disclaimer: As the owner of Smileaffiliatesuccess.com, I have tracked down special deals for products, tools, and services mentioned herein. When you click my affiliate links on this page to make a purchase, I may get a small commission, and you will definitely get a great bargain. This is a win-win advantage for both of us.
Why You Need To Start An Email List?
1. Connect with Your Readers
When someone lands on your blog to read your articles, they are interested in what you have to say. They get to know you better while they go through your articles. Sending emails is the easiest way to connect with them directly.
People don’t like sharing email addresses with strangers. You have to build trust before they let you into their inbox. Having an email list helps you communicate more personal things with your subscribers.
2. Know Your Audience
An email list helps you find out what your audience looks for online. Based on their feedback, you can create more quality content to solve their problems.
Or, when you are creating your products, you can also listen to your subscribers to know what they need. They are all your potential buyers.
So, if you don’t know what your audience needs, you will lose many opportunities for online success. It’s better to keep in touch with your subscribers for mutual discussions.
3. Your Own List
There are many ways to drive traffic to your blog, but only your email list is something you can own forever.
Let’s say you focus on social media traffic. You may build a massive following on Facebook, Instagram, or Twitter and get good results.
Those social media platforms can terminate your account without any notice. Your social media traffic would disappear, and so would the online income you made through each platform.
But your email list stays with you no matter what happens to your social media accounts or even your blog.
The best way to ensure a stable online income is through your email list. “The money is in the list.”
How To Start An Email List For Your Blog?
Step 01 – Know Your Audience
The first step is to know what your audience wants from you! They come to your blog to find answers, so you must provide them the value. By doing that, they will love to join your email list to get more from you.
Now, tell me, who are you targeting with your email list?
If you also blog for some time already, you should know your audience and what they are looking for, right?
Step 02 – Know Your Purpose
It would be best if you kept in mind what your purposes are for your email list. Why do you want to start an email list? You may ask yourself the below questions before proceeding:
- Why do you want to start an email list? Why now?
- Do you want to promote affiliate products or sell your products?
- What are your short-term and long-term goals?
- How often will you send emails to your subscribers?
Having an email list helps you make money blogging in the long run, but it takes time and effort to achieve your goals.
So, take your time to answer the above questions before launching your list! If you know what your long-term goal is, things will get easier.
Step 03 – Choose An Autoresponder
You might think you can send emails from your Gmail account, but choosing an autoresponder service helps you grow and manage your list effortlessly.
There are many autoresponder services in the market, both free and paid. I tend to choose those with free plans, and if they work so well, I will consider upgrading to the paid version.
I recommend using Convertkit when you first start a blog. I also use it for my blog, and it’s FREE!
Blogging requires a lot of hard work, and I need an autoresponder to help me reduce the workload. It should be easy enough to send emails to my list, and that’s how I found Convertkit.
You can start an email list with Convertkit for free. It allows you to create landing pages, sell products, and send emails to up to 300 subscribers for free. You will also get a 14-day trial for the premium features.
Step 04 – Create A Freebie
Now you have chosen an autoresponder, it’s time to create a freebie for your email list.
People land on your blog to find the answers and are interested in what you have to say. The best way to get them to sign up is to give them a freebie. You can also call it a lead magnet, content upgrade, or an opt-in freebie.
The best-converting freebie is something that solves your readers’ problem, and they would like to pay money for it. It’s often a step-by-step tutorial to teach people to do something or something your readers can apply immediately.
For example, I created an opt-in freebie to help my readers start a blog running an affiliate marketing business. I share a 7-day blogging guide to help them start a blog with some powerful tools.
I use the same tools to build and maintain my blog, which saves me tons of time, so I share everything with my readers & they can get it for free.
How To Find A Good Freebie Idea?
You must ask yourself how to find a good freebie idea. Here are the places you can get the answers:
- Open your Google Analytics to know which posts your readers visit the most. Provide them with a freebie to give them value.
- Find the post with the most shares and comments. Add a freebie to create more value by reading and sharing those posts.
- Browse and research your competitors’ websites to know what they are offering. You can learn and apply your freebies but not copy them.
- Find what people ask in Facebook groups in your niche and create a freebie to answer their questions.
The point is to find out what your readers struggle with and provide your solutions with your freebies. Your readers will love to receive a present like this.
What Type Of Freebie Can You Create?
When you find a good freebie idea, you want to deliver it. Here are the types you can create:
- Video training
- Audio recording
- Email course/email challenge
- Starter kit
- Resource Library
- Invitation to your Facebook group
You can choose the one that suits your readers’ needs the most. The key is to offer something that your readers want, something you know can help people’s lives be easier.
How To Create Your Freebie?
Back then, bloggers used Adobe Photoshop and InDesign to create their beautiful ebooks as freebies. I am tight on budget and not good at those applications, so I choose another alternative. Canva!
Canva is an online graphic design platform that helps you design everything you need. You can use it to create astonishing images, social media posts, or YouTube video thumbnails.
I usually write my ebooks on Google Docs, and if I need pretty visual elements, I will copy all my content from Google Docs to Canva to edit it properly. Many pretty templates make your work look professional, so you cannot miss Canva today.
Step 05 – Place Opt-in Forms
You’ve learned how to create your freebie, and you need to promote it to your blog visitors. But where can your readers sign up for your list?
You need to place your opt-in forms on your blog posts or pages so that people can join your list to get your freebies.
Where Should You Place Those Forms?
1. Within Your Blog Post
The best place is within your blog post, just like what I did in this post. You can see that I placed relevant forms in my post and offered additional value to my readers.
And you can also promote your freebie at the end of your post, which is a strong call to action to catch your readers’ attention. You don’t want your readers to leave your blog after reading your articles.
2. On Dedicated Pages
Sometimes people get distracted while going through your article, and that’s when dedicated pages come into play.
A dedicated page allows you to do the following:
- Introduce your freebie
- Highlight the value your reader gets from it
- Emphasize the benefits people can get from signing up
A dedicated page keeps your readers focused on your freebie and has a higher conversion rate than an opt-in form within your articles.
I use GeneratePress Premium for my blogs. It comes with 80+ professionally designed website packs with dedicated landing pages. They are easy to customize, and you can create your landing pages in minutes, saving hours of development time.
Step 06 – Drive Traffic To Your Freebie
Now that you’ve placed forms on your blog, you need people to see them.
You may learn some traffic generation strategies already, but I suggest focusing on one method first. Once you master it and get good results, you can implement the next one. Here are some traffic techniques that help:
1. Search Engine Optimization(SEO)
This is by far the most powerful traffic generation method for my blog.
It brings me quality and long-lasting traffic, but it takes some time to see positive results. You may find it HERE to learn how to make it done properly.
2. Social Media
You can also promote your forms on social media. If you have a huge following on Facebook, Instagram, or Twitter, this one will be the best and the most efficient way to drive traffic to your freebie.
3. Pinterest Traffic
Pinterest is a visual search engine that shows people pretty images with helpful content. It’s where people find inspiration and the best place to promote your freebies to solve people’s problems.
You need to pin high-quality and relevant images daily for your Pinterest success. If you cannot arrange your pins daily, you can check a Pinterest scheduling tool, Tailwind.
Tailwind helps you automate your pinning schedule and knows when to publish your pins. Instead of spending 1-2 hours pinning daily, I schedule my pins two months in advance, saving me tons of time.
If you are not sure about it, Tailwind offers a free plan. Take a look. It’s easy to start. I’ve also written an article about leveraging Pinterest for your affiliate marketing business, and you are more than welcome to check it HERE.
Step 07 – Analyze The Performance
The last step is to analyze the performance of your opt-in forms. You want to know that your readers love your freebies and are reading them.
Once you get many subscribers on your list, you can check the performance and improve the conversion rates.
How To Improve Your Email Open Rates?
- Personalize your subject lines and avoid spammy words to generate curiosity
- Announcing free offers in the subject lines
- Let your subscribers choose when to receive your emails
- Keep your emails short and easy to read
- Remove inactive subscribers who haven’t opened your emails in a long time
I hope you enjoy this tutorial and get some valuable tips to start an email list. It takes some time to grow your list, so please keep pace.
If you are willing to try diverse strategies to grow your list, you will get faster results. I know building an email list is complicated and confusing, but it’s one of the best marketing strategies & worth a try.
You must build trust with your audience and provide helpful content to solve their problems first. They will become your close friends and love to try things you promote in the long run. Hence, more opportunities to make money with your blog.
You Can Do This!
I’d love to hear from you if you like my post and get some tips. You are more than welcome to leave your thoughts in the comment section below, and I will try to respond as soon as possible.
Enjoy this post? Don’t forget to bookmark this page or save it on Pinterest!