How To Find Your Niche?

Have you thought of turning your hobbies into an online business? But, the question is how to find your niche.

In this article, I will share my simple ways to find your niche, and you can follow my step-by-step guidelines to get things done without panicking as I did in the beginning.

There is no need to find the perfect one at first because it takes some time to do tests to know how profitable it is. If your first niche didn’t take off, you could always take it as a lesson learned and move on to other niches.

If you struggle to find your niche or need helpful tools for testing, try my simple ways to find the perfect one. Without further ado, let’s get started!

Disclaimer: As the owner of, I have tracked down special deals for products, tools, and services mentioned herein. When you click my affiliate links on this page to make a purchase, I may get a small commission, and you will definitely get a great bargain. This is a win-win advantage for both of us.

Why Is It Important To Find A Niche?

Before starting your own online business, finding your niche is essential. Otherwise, you cannot narrow down your offerings, build your brand, and find your target audience.

The Benefits Of Finding A Niche

1. Stand Out From The Crowd

There are so many websites and blogs talking about the same things online. What do you think people should land on your site instead of others?

If you find your niche, you get more chances to stand out from the crowd and get your offerings seen by your target audience. With a specific niche, you can differentiate yourself from your competitors and grab those customers they are not serving well.

2. Understand Your Target Audience

If you find a niche, you can understand your target audience better for your products or services. Your audience will get what they want from the first interaction with your website and blog posts.

If you stick to your niche, you may turn your website into an authority website and curate loyal fans. They will keep returning to your website and love trying your recommendations, bringing you consistent sales opportunities and referrals.

3. Focus Your Energy

When starting an online business, the last thing to do is to spread yourself too thin. You may put yourself in the situation if you don’t find a niche.

Finding a niche lets you focus on one key area, so you can create quality content and do better than others.

It also helps your target audience to know who you are, what you are offering, and how you can help them. The more specific your niche is, the better!

4. Scale The Business

Finding a niche helps you find the gap between your competitors, and you can exploit it. If you are doing better than others or you are the only one doing this, it’s highly possible that you can generate considerable income.

Remember, you don’t have to stay in one niche. You can constantly develop a sub-niche and integrate it into your main niche to cater to a broader audience. Hence more chances to scale your online business.

Let’s see what four simple ways to find your niche! ??????

1. Know Your Hobbies And Passions

Before we go further to create your first website, you must know more about yourself. If you love specific topics and turn them into your niche, you will succeed in your chosen niche.

Online business isn’t an overnight success, and it’s better that we set up a mindset for long-term success.

If you are working on something you are not interested in, your odds of quitting will greatly increase. That doesn’t mean you need to turn all your hobbies into a profitable website(niche).

You could choose the one that you love doing the most when you are free and leave the rest to kill your time as usual.

Some Tips to Identify Your Hobbies and Passions:

  1. What activities do you usually do after work or on the weekends?
  2. What topics do you always talk about with others?
  3. What subscription services(TV/music/magazines/papers) do you currently have?
  4. Is there anything you want to learn about?
  5. What organization or group do you belong to?
  6. Where do you visit most of the time?
  7. What problems do you face at the moment?
  8. What makes you happy when you are doing it?

Take a pen and a notebook, and write the first ten niche ideas that come to your mind. This is the best way to find your perfect niche.

2. Solve People’s Problems And Needs

With your ten niche ideas, let’s narrow down your options.

To start a profitable online business, you must solve your target audience’s problems and provide solutions. Finding out those problems isn’t difficult. Here are several things you can do:

  • Research keywords on Google or any paid tools
  • Visit online forums such as Quora and Reddit
  • Use customer surveys or questionnaires

3. Understand The Competition

Once you find your niche, the next step is understanding the competition. The presence of competition is not bad because it means you’ve found a profitable niche.

You could use either FREE or paid tool to work on this. For example, you could use Google to know your niche’s competitiveness and the related keywords.

It’s also worth checking the video and image results to know what other types of competitions you are facing.

I like to click each video after my searches on Google, then find out which targeted keywords my competitors use. So I can copy and paste the keywords for my content creation.

For example, I search “Make Money Online,” and Google shows me three videos. The titles are:

  • Earn $500 By Typing Names Online! Available Worldwide…
  • 10 Legit Ways To Make Money And Passive Income Online…
  • 10 Websites To Make Money Online For FREE In 2020…
How To Find Your Niche? - use Google Instant to know how competitive it is for your niche and the related keywords.

For the paid keyword tool, I would go for Jaaxy to know the niche names or keywords. It is pretty simple and easy to use without too much overthinking. ???

Jaxxy is a web-based keyword research platform for all your SEO purposes, whether you are searching for the post title or the video title on your Youtube channel. Jaaxy could do all the heavy lifting for you. 

Jaaxy helps me to find whether there is a chance that my niche could stand out from the thriving internet industry. Or can I still rank for my keywords?

Jaaxy Review - keyword research

Ways To Be Successful For Your Niche No Matter How Competitive It Is:

  • High-quality Content: It’s easy to outrank your competition if you keep creating high-quality content while the majority is not doing it. Your target audience may come back for the new articles you publish regularly and bring organic traffic.
  • Your Face: Many extraordinary online businesses beat others because they show their friendly and professional-looking faces on the landing page or the about-me page, which expresses an authentic and transparent image.
  • Paid Ads: When you start your online business, you only focus on organic traffic. That’s alright! Once you find your articles rank on page 1 or 2 on Google, you could try paid ads to promote those articles.
  • Passions: If you chose one competitive niche, but are super passionate about it, JUST DO IT! Your passion will overcome the competition and setbacks along the way.

4. How Profitable Is It?

Now that you have chosen the niche and understood the competition, we could go one step further to know how profitable it is.

At this point, It’s important to get an idea of how much money you have the potential to make in your niche.

These affiliate networks are good places to start your research.

  • Amazon Associates
  • Clickbank
  • Shareasale
  • Commission Junction
  • JVZoo

You go to the Amazon website and browse in your niche’s category. If you cannot find any products, try to search in Clickbank and vice versa.

If you find some products and want to promote them, that’s great!

If no products are in your niche, that’s not a good sign. Means nobody has ever made profits from this niche. You can go through step 1-2 again to find another niche. (Take a deep breath.)

How To Find Your Niche? - Try to learn the competition of your niche by looking in sub-niches of Amazon

Remember, you don’t have to create your products when you first start a blog. You can leverage the above 5 affiliate networks to partner with product owners, advertisers, and merchandisers to generate commissions by promoting their products.

?Pro Tips: How I Find Affiliate Programs In My Niche?

5. Your Domain & Website Hosting

At this stage, you should find your niche. Now, we could purchase the domain name of your website.

What I used is the SiteDomain inside Wealthy Affiliate where you can search for your domain name + .com/.org/.co.

Usually, one domain name costs $13.99 per year. Sometimes, the costs rise to $17.99 under different domain name requests.

I also use the website hosting service from Wealthy Affiliate, and it feels good that you put both domain names and website hosting services under the same roof.

Besides Wealthy Affiliate, other domain names & website hosting platforms include:

  • Godaddy
  • BlueHost
  • A2 Hosting
  • HostGator

Final Thought

I hope my simple steps work well on your niche searching so far, and finding one niche is just the beginning of building your online business.

After this, you’ll learn how to create a website, learn SEO for your content creation, and build a connection with your target audience. You will never feel bored with the next chapter of your online business.

Remember that you don’t need to be perfect for your first niche. You could write your ideas down in your notebook as your homework. If you get stuck in the process, don’t give up on finding your niche.

The first step is always the hardest. But if you don’t take the first step, the next step can never be. Just take your time and think thoroughly to turn your passions into something profitable.

I hope you enjoy my article, and you are more than welcome to share ideas or leave your comments below. I will reply as soon as I can. Thanks.

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How To Find Your Niche?How To Find Your Niche?

Matt is a 30ish guy who has a corporate job and chases the dream to become a digital nomad with a laptop lifestyle. He is passionate about making money online and will keep creating quality content to find his online success.

10 thoughts on “How To Find Your Niche?”

  1. Hi Matt, thanks for this reminder on how to find your niche. I know how super important it is to choose a niche. One’s passion is the best way to find it. Because as you correctly mentioned, if there is no strong passion, we might just quit after a couple of weeks or months. One question for you though. Would you suggest starting with the wide or narrow niche? As I know many people struggle with that. Cheers

    • Hi Julius,

      I love to see you back on my blog post again, and I hope it reminds you how you found your niche and maybe the following niches. 🙂 As for your question, I would suggest people choose a narrow niche for their online business. Doing that will help you gain more laser-targeted traffic to your blog because there must be someone who looks for the same thing on your posts.

      However, I started a wide niche, the notorious Making-Money-Online(MMO) niche. I didn’t know where it would lead me, but I did many experiments and trials to understand what my audience liked to see from me. I would suggest people set up a long-term business plan for their online business so that they will find their way through. This is the platform I use to start a blog running an affiliate marketing business. Enjoy it!


  2. Awesome overview. It seems to me that you have analyzed all possible points when choosing the right niche. This is a great job. I would like to explore this in more detail with my business partner. Thanks!

    • Hi Rick,

      Thanks for the comment, and I am glad you like my sharing & hope you can find your niche after reading this article.


  3. Thank you for this detailed explanation. I think many people struggle with finding a niche. I have chosen the green living niche because I thought it would give me lots to talk about. Do you think this is too vast?

    • Hi Catherine,

      Thanks for stopping by and leaving your honest feedback! I do find the niche is a bit wide, maybe you could narrow down to “Green Living From Home”, “Green Living At Work”, or “Green Living in Schools”. All are good choices to let you spend time sharing ideas and recommending things that you use at home, at work, or in schools.

      I went checking on your side, and I suggest you categorize your menu as below with quality content instead of putting all under “Blog”.
      Green Living From Home
      Green Living At Work
      Green Living in Schools

      But, I have no idea whether this will work or not, you may proceed to do some AB testing to know the answer.

      To your success,

  4. Hi Matt,

    A great guide for people starting out online!

    I echo Christine’s comment above about Amazon: Not only is their cookie one of the shortest (if not the shortest) in the industry, they just halved their commission rates!

    Unfortunately, Amazon has got to the stage now where they feel they can do what they like, while conveniently forgetting that their business grew by relying heavily on affiliates and sellers.

    Here in Hong Kong they have also drastically reduced the products that can be shipped here.

    All in all, not a good way to treat customers, affiliates or sellers.

    I also like Shareasale (I have a couple of products through them) and also Commission Junction (one of my affiliate merchants uses them).



    • Hi Martin,

      Thanks for coming back and leaving your feedback. I agree with you that Amazon is not treating customers, affiliates, and sellers well although they are the biggest e-commerce platform in the world. I also dislike its short-life affiliate links since it seems impossible to make sales in just 24 hours or shorter.

      I do like Shareasale as you do and kinda indulge myself looking for some products I love and share with my friends, maybe I will write an article to promote them one day on my website by affiliate marketing.


  5. Hi Matt!

    These are really good tips. It’s hard sometimes to find the right niche, and the questions you list certainly help to get there.
    I hear many people complain about Amazon. My mother refuses to purchase anything there, and a friend of mine won’t buy there either. Affiliates aren’t always happy with it either. From the platforms you listed, which ones do you prefer?
    Which hosting platform is the one you most recommend?

    • Hi Christine,

      Yeah, I am glad you find it useful, thanks for the support. 🙂

      The first complaint about Amazon might be the short-life affiliate link which only lasts for two hours, and the second might be the policy of the commission rates changes quite often. I prefer to promote digital products on my website like online courses for any kind of skill, so I would choose Shareasale.

      For the website hosting, I am currently using Wealthy Affiliate. This is the one!



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