How To Find Your Niche?

When you first start your online business, you need to find a niche that you are interested in. But, the question is how to find your niche?

In this article, I will share 4 simple ways to find your niche, and you could follow my step by step guidelines to get things done without panicking as I did in the beginning. There is no need to find the perfect one at first because it takes some time doing testing to know how profitable it is. If your first niche didn’t take off, you could always take it as a lesson learned and move on to the next pursuit of other niches.

If you struggle to find your niche or need useful tools for testing, try my simple ways to find the one.

Disclaimer: As the owner of, I have tracked down special deals for products, tools, and services mentioned herein. When you click my affiliate links on this page to make a purchase, I may get a small commission, and you will definitely get a great bargain. This is a win-win advantage for both of us.

How To Find Your Niche?

Know Your Hobbies And Passions

Before we go further to create your first website, you need to know more about yourself. The possibility of success is high if you are in love with some certain topics and turn them into your niche.

Online business isn’t just for a short period, and it’s nice that we look for long term success. If you are working on something you are not interested in, you would quit after a few months. That doesn’t mean you need to turn all your hobbies into a profitable website(niche). You could choose the one from your hobbies that you love doing the most when you are free, and leave the rest to kill your time as usual.

Some Tips to Identify Your Hobbies and Passions:

  1. What activities do you usually do after work or on the weekends?
  2. What topics do you talk with others?
  3. What subscription services(TV/music/magazines/papers) you currently have?
  4. Is there anything you want to learn more about?
  5. What organization or group do you belong to?
  6. Where do you visit most of the time?
  7. What problems do you face at the moment?
  8. What makes you happy?

Take a pen and a notebook, write them down one by one. I believe this is the best way to generate the ideas of finding your niche if you read and record every thought.

Understand The Competition

Once you’ve done finding your niche, the next step is to understand the competition. You could use either FREE or paid tool to work on this. For example, you could use to know how competitive it is for your niche and the related keywords.

It’s also worth the time checking on the video and image results to know what other types of competitions you are facing. What I like to do is to click each video after my searches on Google, then find out which targeted keywords other creators are using for the content.

How To Find Your Niche? - use Google Instant to know how competitive it is for your niche and the related keywords.

For the paid keyword tool, I would go for Jaaxy to know everything about the niche or the keywords. Jaaxy is quite simple and easy to use without too much thinking needed. It helps me to find whether there is a chance that my niche could stand out from the thriving internet industry. Or, can I still rank for my keywords?

Jaaxy could help you search keywords better!

Ways to be successful for your niche no matter how competitive it is:

  • High-quality Content: It’s easy to outrank your competition if you keep creating high-quality content while the majority is not doing so. Your target audience may come back for the new articles you publish regularly and bring organic traffic.
  • Your Face: Many extraordinary online businesses beat others because they show their friendly and professional-looking faces on the landing page or the about-me page, which expresses an authentic and transparent image.
  • Paid Ads: When you start your online business, you only focus on organic traffic. That’s alright. Once you find your articles rank on page 01 or 02 of Google, you could try paid ads to promote these specific articles.
  • Passions: If you chose one competitive niche, but you are super passionate about the it, JUST DO IT! Your passion will lead you to overcome the competition and achieve your goal.

How Profitable It Is?

Now, you have chosen the niche and understood the competition, we could go one step further to know how profitable it is. At this point, it’s important to know how profitable the niche is if you decide to invest time and effort into it. The below affiliate networks are good places to start your researches.

You go to the Amazon website and browse in your category. If you cannot find any products, try to search in Clickbank and vice versa. If there are no products you can find about your niche, that’s not a good sign. Meaning nobody has ever made profits by the niche, you might need to go through again the step 1-2 to find another niche. (Take a deep breath.)

  • Amazon Associates
  • Clickbank
  • Shareasale
  • Commission Junction
  • JVZoo
How To Find Your Niche? - Try to learn the competition of your niche by looking in sub-niches of Amazon

If you have your products and want to promote them in your niche, that’s great. If you don’t, you can leverage the above 5 affiliate networks to be partnered with product owners, advertisers, and merchandisers to generate commissions by promoting their products.

Your Domain & Website Hosting

At this stage, you should complete the research for your niche. Now, we could purchase the domain name for your website. What I used is the SiteDomain inside Wealthy Affiliate where you can search for your domain name + .com/.org/.co.

Normally, one domain name costs $13.99 per year. Sometimes, the costs rise to $17.99 under different domain name requests. I also use the website hosting service from Wealthy Affiliate and it feels good that you put both domain names and website hosting under the same roof.

Besides Wealthy Affiliate, other domain name & website hosting platforms include:

  • Godaddy
  • BlueHost
  • A2 Hosting
  • HostGator
How To Find Your Niche? - Purchase domain names on Wealthy Affiliate

Final Thought

I hope my 4 simple steps work well on your niche searching so far, and finding one niche is just the beginning of building your online business. After this, you’ll learn how to create a website, learn SEO for your content creation, and building a connection with your target audience. You will never feel bored for the next chapter of the online business.

Keep in mind that you don’t need to be perfect for your first niche. You could write your ideas down on your notebook as your homework, if you get stuck in the process, don’t give up finding your niche.

The first step is always the hardest. But if you don’t take the first step, there can never be the next step. Just take your time and think thoroughly to turn your passions into something profitable.

Try Wealthy Affiliate Before Bed Tonight

Take Action Today to Start Making Money Online. 🙂

I hope you enjoy my article and you are more than welcome to share ideas or leave your comments below. I will reply as soon as I can, thanks.


Matt is a 30ish guy who has a corporate job and chases the dream to become a digital nomad with a laptop lifestyle. He is passionate about making money online and will keep creating quality content to find his online success.

8 thoughts on “How To Find Your Niche?”

  1. Hi Matt!

    These are really good tips. It’s hard sometimes to find the right niche, and the questions you list certainly help to get there.
    I hear many people complain about Amazon. My mother refuses to purchase anything there, and a friend of mine won’t buy there either. Affiliates aren’t always happy with it either. From the platforms you listed, which ones do you prefer?
    Which hosting platform is the one you most recommend?

    • Hi Christine,

      Yeah, I am glad you find it useful, thanks for the support. 🙂

      The first complaint about Amazon might be the short-life affiliate link which only lasts for two hours, and the second might be the policy of the commission rates changes quite often. I prefer to promote digital products on my website like online courses for any kind of skill, so I would choose Shareasale.

      For the website hosting, I am currently using Wealthy Affiliate. This is the one!


  2. Hi Matt,

    A great guide for people starting out online!

    I echo Christine’s comment above about Amazon: Not only is their cookie one of the shortest (if not the shortest) in the industry, they just halved their commission rates!

    Unfortunately, Amazon has got to the stage now where they feel they can do what they like, while conveniently forgetting that their business grew by relying heavily on affiliates and sellers.

    Here in Hong Kong they have also drastically reduced the products that can be shipped here.

    All in all, not a good way to treat customers, affiliates or sellers.

    I also like Shareasale (I have a couple of products through them) and also Commission Junction (one of my affiliate merchants uses them).



    • Hi Martin,

      Thanks for coming back and leaving your feedback. I agree with you that Amazon is not treating customers, affiliates, and sellers well although they are the biggest e-commerce platform in the world. I also dislike its short-life affiliate links since it seems impossible to make sales in just 24 hours or shorter.

      I do like Shareasale as you do and kinda indulge myself looking for some products I love and share with my friends, maybe I will write an article to promote them one day on my website by affiliate marketing.


  3. Thank you for this detailed explanation. I think many people struggle with finding a niche. I have chosen the green living niche because I thought it would give me lots to talk about. Do you think this is too vast?

    • Hi Catherine,

      Thanks for stopping by and leaving your honest feedback! I do find the niche is a bit wide, maybe you could narrow down to “Green Living From Home”, “Green Living At Work”, or “Green Living in Schools”. All are good choices to let you spend time sharing ideas and recommending things that you use at home, at work, or in schools.

      I went checking on your side, and I suggest you categorize your menu as below with quality content instead of putting all under “Blog”.
      Green Living From Home
      Green Living At Work
      Green Living in Schools

      But, I have no idea whether this will work or not, you may proceed to do some AB testing to know the answer.

      To your success,

  4. Awesome overview. It seems to me that you have analyzed all possible points when choosing the right niche. This is a great job. I would like to explore this in more detail with my business partner. Thanks!

    • Hi Rick,

      Thanks for the comment, and I am glad you like my sharing & hope you can find your niche after reading this article.



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